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12-06
小米高端崛起了
苹果华为领跑,小米荣耀紧追!中国高端手机最新份额排名出炉
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17:01","market":"sh","language":"zh","title":"苹果华为领跑,小米荣耀紧追!中国高端手机最新份额排名出炉","url":"https://stock-news.laohu8.com/highlight/detail?id=2489406542","media":"雷科技","summary":"高端手机市场更是成为了各大品牌竞相追逐的焦点。其中苹果以63%的市场份额稳居榜首。华为则以33%的市场份额紧随其后,同比增长34%,增长势头强劲。总的来说,2024年第三季度的高端手机市场,苹果和华为的领先地位依然稳定,但是像荣耀和小米这些国产品牌的快速增长也不容忽视。","content":"<html><body><p>在2024年第三季度的全球智能手机市场中,各大品牌间的竞争依旧激烈,但高端市场的格局却已经逐渐明朗。</p><p>据Canalys最新数据显示,全球智能手机市场同比增长5%,连续四个季度实现了同比反弹。预计2024年全年全球智能手机出货量将达到12.2亿台,同比上升6%。高端手机市场更是成为了各大品牌竞相追逐的焦点。</p><p>从全球市场来看,在2024年第三季度600美元(约合4355元人民币)以上价位段,市场份额排名分别为<a href=\"https://laohu8.com/S/AAPL\">苹果</a>63%、<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>21%、华为8%、<a href=\"https://laohu8.com/S/GOOG\">谷歌</a>2%以及荣耀2%。其中苹果以63%的市场份额稳居榜首。</p><p><img src=\"https://x0.ifengimg.com/ucms/2024_49/9410A907B114D2C2AB21DC68AD9284408078D905_size1228_w1494_h836.png\"/></p><p>图源:Canalys</p><p>在中国大陆市场,2024年第三季度600美元(约合4355元人民币)以上价位段,苹果以52%的市场份额稳居高端市场第一,尽管同比下滑了5%,但领先地位依然无法撼动。华为则以33%的市场份额紧随其后,同比增长34%,增长势头强劲。荣耀、小米和三星分别以5%、3%和3%的市场份额位列第三至第五位,其中小米的同比增长率高达88%,成为本季度增速最快的品牌之一,表现出色。</p><p>由此可见,在中国大陆市场600美元(约合4355元人民币)以上价位段,苹果和华为两大品牌展现出了强大的市场统治力。</p><p><img src=\"https://x0.ifengimg.com/ucms/2024_49/979309AC7FCE063A20F167E7BD9F8892306AE065_size1197_w1486_h824.png\"/></p><p>图源:Canalys</p><p>苹果和华为之所以能够在高端手机市场保持领先地位,离不开其精准的市场策略和强大的产品力。</p><p>虽然苹果这些年被吐槽更新挤牙膏,但得益于前期的技术积累,iPhone的芯片性能、系统流畅性以及应用生态等方面依然走在手机行业前列,同时针对安卓手机和系统的崛起,苹果也在积极开发新功能,比如Apple Intelligence等,保持了它在手机市场的竞争力。</p><p>华为则凭借其在通信技术领域的多年积累,还有近年来在芯片研发、影像系统等方面的持续投入,实现了产品实力的全面提升。另外,华为还通过加强品牌宣传和市场推广,提升了它在消费者心中的品牌形象和认知度。这些努力也让华为能够在高端手机市场上和苹果分庭抗礼。</p><p><img src=\"https://x0.ifengimg.com/ucms/2024_49/24ADEB7444AFAD83C5D54488692B7D8356A47D4D_size2261_w2206_h1479.png\"/></p><p>图源:华为</p><p>当然了,像是荣耀和小米等国产手机厂商在高端市场的表现也值得关注。这些手机厂商通过在手机系统、影像以及硬件的投入和研发,不断提高手机的性能和品质,最终获得了消费者的认可,转化为了实实在在的销量,提升了高端市场份额。</p><p>不过,国产手机厂商想要在高端市场站稳脚跟,还需要付出更多的努力。</p><p>对于高端手机市场来说,除了保持基本的研发,技术创新更是吸引消费者的关键。如今硬件研发能力提高、5G技术已经普及、人工智能技术正在飞速发展,消费者对手机的强性能和高智能化程度也有了更多的期待,手机厂商需要在这些方面加大投入。</p><p>同时,国产手机厂商也需要推出具有创新性和差异化的手机,不只是满足消费者的多样化需求,“人无我有”的属性也能提高用户粘性。还可以向苹果和华为等高端品牌学习,加强品牌建设和市场推广力度,提升自身品牌形象和认知度,让消费者提到品牌或某款机型时,就有“高端”的印象。</p><p>总的来说,2024年第三季度的高端手机市场,苹果和华为的领先地位依然稳定,但是像荣耀和小米这些国产品牌的快速增长也不容忽视。</p></body></html>","source":"fenghuang_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" 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href=\"https://tech.ifeng.com/c/8f5xgsuheOV\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81810":"小米集团-WR","IE000KEQY171.SGD":"PIMCO BALANCED INCOME AND GROWTH \"M\" (SGDHDG) INC","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","LU0289961442.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"AX\" (SGD) ACC","LU0198837287.USD":"UBS (LUX) EQUITY SICAV - USA GROWTH \"P\" (USD) ACC","LU0345769631.USD":"NINETY ONE GSF GLOBAL EQUITY \"A\" (USD) INC","LU0861579265.USD":"联博低波幅策略股票基金A","LU0052750758.USD":"富兰克林中国基金A Acc","LU0149725797.USD":"汇丰美国股市经济规模基金","LU0708995401.HKD":"FRANKLIN U.S. OPPORTUNITIES \"A\" (HKD) ACC","LU0738911758.USD":"Blackrock Global Equity Income A6 USD","IE00BKVL7J92.USD":"Legg Mason ClearBridge - US Equity Sustainability Leaders A Acc USD","BK4574":"无人驾驶","LU0127658192.USD":"EASTSPRING INVESTMENTS GLOBAL TECHNOLOGY \"A\" (USD) ACC","LU0949170426.SGD":"Blackrock Global Multi-Asset Income A6 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INC"},"source_url":"https://tech.ifeng.com/c/8f5xgsuheOV","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2489406542","content_text":"在2024年第三季度的全球智能手机市场中,各大品牌间的竞争依旧激烈,但高端市场的格局却已经逐渐明朗。据Canalys最新数据显示,全球智能手机市场同比增长5%,连续四个季度实现了同比反弹。预计2024年全年全球智能手机出货量将达到12.2亿台,同比上升6%。高端手机市场更是成为了各大品牌竞相追逐的焦点。从全球市场来看,在2024年第三季度600美元(约合4355元人民币)以上价位段,市场份额排名分别为苹果63%、三星21%、华为8%、谷歌2%以及荣耀2%。其中苹果以63%的市场份额稳居榜首。图源:Canalys在中国大陆市场,2024年第三季度600美元(约合4355元人民币)以上价位段,苹果以52%的市场份额稳居高端市场第一,尽管同比下滑了5%,但领先地位依然无法撼动。华为则以33%的市场份额紧随其后,同比增长34%,增长势头强劲。荣耀、小米和三星分别以5%、3%和3%的市场份额位列第三至第五位,其中小米的同比增长率高达88%,成为本季度增速最快的品牌之一,表现出色。由此可见,在中国大陆市场600美元(约合4355元人民币)以上价位段,苹果和华为两大品牌展现出了强大的市场统治力。图源:Canalys苹果和华为之所以能够在高端手机市场保持领先地位,离不开其精准的市场策略和强大的产品力。虽然苹果这些年被吐槽更新挤牙膏,但得益于前期的技术积累,iPhone的芯片性能、系统流畅性以及应用生态等方面依然走在手机行业前列,同时针对安卓手机和系统的崛起,苹果也在积极开发新功能,比如Apple Intelligence等,保持了它在手机市场的竞争力。华为则凭借其在通信技术领域的多年积累,还有近年来在芯片研发、影像系统等方面的持续投入,实现了产品实力的全面提升。另外,华为还通过加强品牌宣传和市场推广,提升了它在消费者心中的品牌形象和认知度。这些努力也让华为能够在高端手机市场上和苹果分庭抗礼。图源:华为当然了,像是荣耀和小米等国产手机厂商在高端市场的表现也值得关注。这些手机厂商通过在手机系统、影像以及硬件的投入和研发,不断提高手机的性能和品质,最终获得了消费者的认可,转化为了实实在在的销量,提升了高端市场份额。不过,国产手机厂商想要在高端市场站稳脚跟,还需要付出更多的努力。对于高端手机市场来说,除了保持基本的研发,技术创新更是吸引消费者的关键。如今硬件研发能力提高、5G技术已经普及、人工智能技术正在飞速发展,消费者对手机的强性能和高智能化程度也有了更多的期待,手机厂商需要在这些方面加大投入。同时,国产手机厂商也需要推出具有创新性和差异化的手机,不只是满足消费者的多样化需求,“人无我有”的属性也能提高用户粘性。还可以向苹果和华为等高端品牌学习,加强品牌建设和市场推广力度,提升自身品牌形象和认知度,让消费者提到品牌或某款机型时,就有“高端”的印象。总的来说,2024年第三季度的高端手机市场,苹果和华为的领先地位依然稳定,但是像荣耀和小米这些国产品牌的快速增长也不容忽视。","news_type":1},"isVote":1,"tweetType":1,"viewCount":32,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":14,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/378703488450920"}
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