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2021-04-28

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Analysts like Spotify's price hikes, though user growth may pay the cost

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They're \"just the beginning of new revenue lift initiatives over the next 24 months,\" it says. The firm has a $425 price target, implying 44% upside.</p>\n<p>Jefferies sees the price increases as positive as they bolster Spotify's identity as a platform rather than just a streaming service (meaning stickier customers, and more pricing power). But the price moves are interesting particularly given Apple's recent inroads into podcasting, calling for keeping an eye on churn. 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