I would think any company would love to collect data, including both apple and fb. Just that apple doesnt want to share the data to fb to make fb powerful. Apple does still collect data and process them to their advantages. Our footprint on internet like gg to certain sites and click certain links are also collected by the search engine we used... All these are to create better user experience, i.e. targeted ads for users. This is what they say. Hehe. Consumers.. well, we wanna use the services, think have to sacrifice our privacies... [流泪]