山那边的英英子
2021-04-25
赞
多家培训机构被顶格处罚,释放了什么信号
免责声明:上述内容仅代表发帖人个人观点,不构成本平台的任何投资建议。
分享至
微信
复制链接
精彩评论
我们需要你的真知灼见来填补这片空白
打开APP,发表看法
APP内打开
发表看法
3
1
{"i18n":{"language":"zh_CN"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":375590856,"tweetId":"375590856","gmtCreate":1619357251275,"gmtModify":1634274035829,"author":{"id":3581939067431343,"authorId":3581939067431343,"authorIdStr":"3581939067431343","name":"山那边的英英子","avatar":"https://static.tigerbbs.com/8c8a7304c7112e9c83de3d44c85ec252","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":1,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body><p>赞</p></body></html>","htmlText":"<html><head></head><body><p>赞</p></body></html>","text":"赞","highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":3,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/375590856","repostId":1192692971,"repostType":4,"repost":{"id":"1192692971","pubTimestamp":1619340886,"share":"https://www.laohu8.com/m/news/1192692971?lang=&edition=full","pubTime":"2021-04-25 16:54","market":"us","language":"zh","title":"多家培训机构被顶格处罚,释放了什么信号","url":"https://stock-news.laohu8.com/highlight/detail?id=1192692971","media":"澎湃新闻","summary":"跟谁学、学而思、新东方在线、高思四家校外教育培训机构,被顶格罚款50万元。","content":"<div>\n<p>评论员 白晶晶\n学而思、新东方被罚的消息在家长群刷了屏。近日,北京市市场监管局发布消息:针对群众反映强烈的价格违法、虚假宣传行为,北京市对校外教育培训机构进行专项检查,跟谁学、学而思、新东方在线、高思四家校外教育培训机构,被顶格罚款50万元。\n“价格¥799,促销价¥20”“优惠后¥199,原价¥2160”……网课限时秒杀打一折、错过这村没这店,教培机构这套促销把戏,由来已久。他们在价格上搞噱头,...</p>\n\n<a href=\"https://www.thepaper.cn/newsDetail_forward_12380360\">Web Link</a>\n\n</div>\n","source":"pengpai_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>多家培训机构被顶格处罚,释放了什么信号</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n多家培训机构被顶格处罚,释放了什么信号\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-25 16:54 北京时间 <a href=https://www.thepaper.cn/newsDetail_forward_12380360><strong>澎湃新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>评论员 白晶晶\n学而思、新东方被罚的消息在家长群刷了屏。近日,北京市市场监管局发布消息:针对群众反映强烈的价格违法、虚假宣传行为,北京市对校外教育培训机构进行专项检查,跟谁学、学而思、新东方在线、高思四家校外教育培训机构,被顶格罚款50万元。\n“价格¥799,促销价¥20”“优惠后¥199,原价¥2160”……网课限时秒杀打一折、错过这村没这店,教培机构这套促销把戏,由来已久。他们在价格上搞噱头,...</p>\n\n<a href=\"https://www.thepaper.cn/newsDetail_forward_12380360\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/e723252026ea9e158a87e740d954defd","relate_stocks":{"09901":"新东方-S","EDU":"新东方","01797":"东方甄选"},"source_url":"https://www.thepaper.cn/newsDetail_forward_12380360","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1192692971","content_text":"评论员 白晶晶\n学而思、新东方被罚的消息在家长群刷了屏。近日,北京市市场监管局发布消息:针对群众反映强烈的价格违法、虚假宣传行为,北京市对校外教育培训机构进行专项检查,跟谁学、学而思、新东方在线、高思四家校外教育培训机构,被顶格罚款50万元。\n“价格¥799,促销价¥20”“优惠后¥199,原价¥2160”……网课限时秒杀打一折、错过这村没这店,教培机构这套促销把戏,由来已久。他们在价格上搞噱头,让家长误以为得了实惠,一步步被诱导掉进冲动消费的陷阱。\n根据市场监管部门的调查,标价不菲的网课,原价纯属虚构,在销售活动前从未实际成交过。可见,廉价网课,不是厂家赔本赚吆喝,只是营销玩出来的套路,目的是营造价格落差的假象,利用低价刺激家长,哄骗他们盲目“囤课”。\n这样的做法,违反《价格法》有关规定,属于典型的“利用虚假的或者使人误解的价格手段,诱骗消费者或者其他经营者与其进行交易”的违法行为。\n对于受到监管部门顶格处罚,新东方在线的回应是,之前对促销标识的理解不够全面,其中存在认知偏差,并非恶意提高原价价格。\n对此,不少家长并不买账,在家长群里纷纷留言质疑,一罚就能立刻整改完毕,之前为什么就揣着明白装糊涂?还有些网友表示,罚得肉痛才能让他们长记性,不然风声一过,又会故态复萌,从几个孩子身上就把钱捞回来了。还有网友建议适用更严厉的监管条款,按实际违法所得5倍以下处罚。\n细想一下,“9元就能上原价1099优质课程,还送价值199元教辅资料”,这种名不副实的套路无非是放长线钓大鱼,拿蝇头小利引人上钩。但为什么多数人还是着了廉价网课的道儿呢?说到底,还是培训机构利用家长焦虑心理在搞事。\n这几年,家长掏钱越来越勤,校外培训机构越来越肥。骗家长入瓮的两大话术,正是超前教育和焦虑营销。“孩子四岁,英语词汇量只有1500左右,是不是不太够?”“在美国肯定够了,在海淀区肯定不够。”“您来,我们培养您的孩子。您不来,我们培训您孩子的竞争对手。”教培机构为了自身利益,四处渲染焦虑教育,将补课美化成教育刚需,严重误导了学生和家长。\n家长被裹挟其中,深陷教育焦虑,家庭则深陷报班大战,苦不堪言,背后离不开培训机构的推波助澜。\n近期,爆火影视剧《小舍得》向观众展现了培训机构才是教育畸形竞争下的盈利之王。剧中,家长挤破头要送孩子进的课外补习班,成了贩卖焦虑的最大推手。被鸡娃的少年,无一例外失去了快乐的童年——不堪日复一日的补课重负,子悠在考场外崩溃;上了金牌竞赛班的米桃,心态失衡患上抑郁症,失去学习能力。\n从我个人经历来看,几年前,一时冲动给孩子报了某课外英语培训班,没想到却掉进商家设计的陷阱,退费时遭到百般刁难,教培机构找出各种理由搪塞。看到这几家机构被顶格罚款的消息,我再去找对方沟通,辅导班一改往日“报班前家长是大爷,交完钱家长变孙子”的态度,立刻答应随时办理退费。\n对虚假违规宣传顶格处罚,亮明了监管层面的态度,也释放了从源头上缓解“教育焦虑”的积极信号。培训机构理应理解监管部门的苦心,回归教育本质,尊重孩子成长规律。因为,贩卖焦虑那一套已经行不通了。","news_type":1},"isVote":1,"tweetType":1,"viewCount":155,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/375590856"}
精彩评论