William_w
2021-03-31
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@话题虎:
新疆棉事件,对NIKE有多大影响?国货会崛起吗?
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tg-height=\"419\">所以,有些人认为,这事最后大概率会慢慢淡化。</p> <p>HM作为主攻对象,大概会失去中国市场,<b>但其他</b><b>大部分品牌最终还是会留在中国,继续做生意。</b>最后的结果,有可能是BCI放弃抵制新疆棉花,也可能是这些厂商悄悄退出BCI。而像耐克这种行业龙头,只要不在做过激的事情,还是会继续统治中国市场的。</p> <p>但也有些人认为,这次的关键意义在于,很多人开始思考尝试国货,有时候一旦尝试了,“真香”定律就来了,国服就像国电一样,将迎来一次腾飞的机会。</p> <p>据了解,2019年中国运动服装的市场格局如下:</p> <ol> \n <li>耐克,市占率第一,为22.9%;</li> \n <li><a href=\"https://laohu8.com/S/ADDYY\">$阿迪达斯(ADDYY)$</a> ,20.4%;</li> \n <li><a href=\"https://laohu8.com/S/02020\">$安踏体育(02020)$</a> ,16.4%;</li> \n <li><a href=\"https://laohu8.com/S/02331\">$李宁(02331)$</a> ,6.3%;</li> \n <li><a href=\"https://laohu8.com/S/01368\">$特步国际(01368)$</a> ,4.9%;</li> \n <li><a href=\"https://laohu8.com/S/01361\">$361度(01361)$</a> ,3.1%。</li> \n</ol> <p>……</p> <p>最后,大家一起来畅聊:</p> <ul> \n <li><span style=\"color:rgba(246,2,2,1);\"><b>你认为新疆棉事件,国货会崛起吗?耐克会受到冲击吗?</b></span></li> \n</ul> <p>精彩留言用户可获得888社区积分噢!</p></body></html>","htmlText":"<html><head></head><body><p><img src=\"https://static.tigerbbs.com/0dbf6a520ebd8174016631d4c1e6f741\" tg-width=\"1280\" tg-height=\"720\">收到新疆棉事件的冲击,HM在全国已有多家店铺关闭,即使没关闭的,客户也大幅下降,HM在中国市场的溃败似乎已成定局。但是,同样参合进来的<a href=\"https://laohu8.com/S/NKE\">$耐克(NKE)$</a> ,是否会受到冲击,仍有较大争议。</p> <p>作为全球运动服饰的老大哥NIKE,在中国具有众多忠实的粉丝,尤其是在一些人眼中,是带着信仰去穿NIKE的。在体育界、运动圈,耐克的影响力尤其巨大。</p> <p>比如国足、中超、男篮,签约的独家赞助商全是耐克:<img src=\"https://static.tigerbbs.com/758614d9289cecc6cca3d98f447806c2\" tg-width=\"662\" tg-height=\"419\">所以,有些人认为,这事最后大概率会慢慢淡化。</p> <p>HM作为主攻对象,大概会失去中国市场,<b>但其他</b><b>大部分品牌最终还是会留在中国,继续做生意。</b>最后的结果,有可能是BCI放弃抵制新疆棉花,也可能是这些厂商悄悄退出BCI。而像耐克这种行业龙头,只要不在做过激的事情,还是会继续统治中国市场的。</p> <p>但也有些人认为,这次的关键意义在于,很多人开始思考尝试国货,有时候一旦尝试了,“真香”定律就来了,国服就像国电一样,将迎来一次腾飞的机会。</p> <p>据了解,2019年中国运动服装的市场格局如下:</p> <ol> \n <li>耐克,市占率第一,为22.9%;</li> \n <li><a href=\"https://laohu8.com/S/ADDYY\">$阿迪达斯(ADDYY)$</a> ,20.4%;</li> \n <li><a href=\"https://laohu8.com/S/02020\">$安踏体育(02020)$</a> ,16.4%;</li> \n <li><a href=\"https://laohu8.com/S/02331\">$李宁(02331)$</a> ,6.3%;</li> \n <li><a href=\"https://laohu8.com/S/01368\">$特步国际(01368)$</a> ,4.9%;</li> \n <li><a href=\"https://laohu8.com/S/01361\">$361度(01361)$</a> ,3.1%。</li> \n</ol> <p>……</p> <p>最后,大家一起来畅聊:</p> <ul> \n <li><span style=\"color:rgba(246,2,2,1);\"><b>你认为新疆棉事件,国货会崛起吗?耐克会受到冲击吗?</b></span></li> \n</ul> <p>精彩留言用户可获得888社区积分噢!</p></body></html>","text":"收到新疆棉事件的冲击,HM在全国已有多家店铺关闭,即使没关闭的,客户也大幅下降,HM在中国市场的溃败似乎已成定局。但是,同样参合进来的$耐克(NKE)$ ,是否会受到冲击,仍有较大争议。 作为全球运动服饰的老大哥NIKE,在中国具有众多忠实的粉丝,尤其是在一些人眼中,是带着信仰去穿NIKE的。在体育界、运动圈,耐克的影响力尤其巨大。 比如国足、中超、男篮,签约的独家赞助商全是耐克:所以,有些人认为,这事最后大概率会慢慢淡化。 HM作为主攻对象,大概会失去中国市场,但其他大部分品牌最终还是会留在中国,继续做生意。最后的结果,有可能是BCI放弃抵制新疆棉花,也可能是这些厂商悄悄退出BCI。而像耐克这种行业龙头,只要不在做过激的事情,还是会继续统治中国市场的。 但也有些人认为,这次的关键意义在于,很多人开始思考尝试国货,有时候一旦尝试了,“真香”定律就来了,国服就像国电一样,将迎来一次腾飞的机会。 据了解,2019年中国运动服装的市场格局如下: 耐克,市占率第一,为22.9%; $阿迪达斯(ADDYY)$ ,20.4%; $安踏体育(02020)$ ,16.4%; $李宁(02331)$ ,6.3%; $特步国际(01368)$ ,4.9%; $361度(01361)$ ,3.1%。 …… 最后,大家一起来畅聊: 你认为新疆棉事件,国货会崛起吗?耐克会受到冲击吗? 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