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2021-03-09
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Is mixed reality the next frontier for Big Tech?
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Some are pointing to the wide world of mixed reality, which brings together real world and digital elements. It also allows users to interact with and manipulate both physical and virtual items and environments, using next-generation sensing and imaging technologies.</p>\n<p><b><i>Flashback:</i></b> Back in 2007, Apple's Steve Jobs unveiled the iPhone. While it was not the first smartphone to hit the market (remember Blackberries?), it created a whole new way to interact with the devices via touch screens, \"pinching\" to zoom in or out, as well as an App Store. It eventually revolutionized the entire industry, replacing everything from digital cameras to GPS systems, and building entire app ecosystems.</p>\n<p>Notable Apple analyst Ming-Chi Kuo is now saying the tech giant willreleasea mixed reality headset in the middle of next year. It would be priced at around $1,000 and weigh as little as 100-200 grams (if Apple can solve some technical problems). Augmented reality glasses would follow by 2025, while the TF International Securities analyst thinks a \"contact lens type\" wearable will arrive between 2030 and 2040.</p>\n<p><b>Go deeper:</b> Facebook CEO Mark Zuckerbergsaidon Monday that by 2030, people could use advanced smart glasses to \"teleport\" to locations like other people's homes, or allow workers to \"basically teleport to work.\" The company plans to release a pair of smart glasses in partnership with Ray-Ban later this year, although they won't be \"full AR.\" Meanwhile, Microsoft's augmented reality headset, Hololens, is still a niche device at a cost of $3,500, while Alphabet started re-selling Google Glass last year for $999 through some of its hardware resellers.</p>\n<p>Last week, Microsoft debuted Mesh, a mixed-reality platform that allows individuals in different physical locations to participatein a shared holographic experience.</p>","source":"seekingalpha","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Is mixed reality the next frontier for Big Tech?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nIs mixed reality the next frontier for Big Tech?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-09 18:03 GMT+8 <a href=https://seekingalpha.com/news/3670553-is-mixed-reality-the-next-frontier-for-big-tech><strong>seekingalpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Withrecent datafrom Gartner showing smartphone sales dropping for the last two years, Big Tech is looking around forthe next big thing. Some are pointing to the wide world of mixed reality, which ...</p>\n\n<a href=\"https://seekingalpha.com/news/3670553-is-mixed-reality-the-next-frontier-for-big-tech\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOG":"谷歌","GOOGL":"谷歌A","MSFT":"微软","AAPL":"苹果"},"source_url":"https://seekingalpha.com/news/3670553-is-mixed-reality-the-next-frontier-for-big-tech","is_english":true,"share_image_url":"https://static.laohu8.com/5a36db9d73b4222bc376d24ccc48c8a4","article_id":"1150649189","content_text":"Withrecent datafrom Gartner showing smartphone sales dropping for the last two years, Big Tech is looking around forthe next big thing. Some are pointing to the wide world of mixed reality, which brings together real world and digital elements. 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