Simon L
05-31
你说的很对 蔚来在现有结构上最高效的调整就是直接停产es7,增加es8的5座车型,成为5座suv旗舰,直接对标x5和gle,ec7更名为ec8
@哆啦A梦的口袋喵:
$蔚来(NIO)$ 蔚来现在最头疼的就是7和8这两款车销量上不去,这是个大问题。你看理想和问界那边,他们的旗舰车型l9和m9卖得特别火,占比很高。反观蔚来这边,es8的销量占比还不到6%。四个车型(三个7和一个8)加起来销量占比都不到15%,这就有点说不过去了。 对比一下其他豪华品牌的高端车型,奔驰的s级、宝马的x5、奥迪的a6和Q7,哪个销量占比都比蔚来这高多了。要是消费者都只认蔚来的5和6两款车,那说明李斌想打造的高端品牌定位就成功了一半,蔚来在品牌建设这条路上还得加把劲儿。
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