小腻腻
04-10
一本正经的胡说八道
尴尬的网易互娱
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21:42","market":"hk","language":"zh","title":"尴尬的网易互娱","url":"https://stock-news.laohu8.com/highlight/detail?id=2426449240","media":"大厂青年","summary":"网易和暴雪复婚前,一度有传闻说,雷火和互娱两边都在争夺这轮主导权,老板最后平衡下来,决定由雷火负责营销,互娱负责运营。网易和暴雪,两边官宣复婚,有互娱的厂友调侃,看到新闻,一脸懵逼,截止昨天自己都没有收到人手调整的指令。但这次暴雪回归,网易互娱既没有招聘动作,也没看到人事调整…但是也难,网易互娱一直是独立运营,每年给集团交钱的那种,老板突然插进来,亏了最后算谁的?","content":"<html><body><p><a href=\"https://laohu8.com/S/NTES\">网易</a>和暴雪复婚前,一度有传闻说,雷火和互娱两边都在争夺这轮主导权,老板最后平衡下来,决定由雷火负责营销,互娱负责运营。</p><p>不过现在看,可能根本就不存在雷火和互娱的博弈…</p><p>4月10日上午,靴子落地。网易和暴雪,两边官宣复婚,有互娱的厂友调侃,看到新闻,一脸懵逼,截止昨天自己都没有收到人手调整的指令。</p><p>这太反常了…按理说,兵马未动,粮草先行。人员调动一定是先于业务变动的。去年网易《蛋仔派对》阻击<a href=\"https://laohu8.com/S/00700\">腾讯</a>《元梦之星》,当时《蛋仔派对》一个月计划入职40个人,都为此专门成立了一个人力项目组,魔兽这种短期需要调拨数百人规模的,怎么可能风平浪静?</p><p>但这次暴雪回归,网易互娱既没有招聘动作,也没看到人事调整…杭州园区一片热闹,广州园区冷冷清清。</p><p>其实内部都知道暴雪回归只是时间问题,因为暴雪没地方去,复婚网易是最合理的。但是凭行业经验判断,暴雪回归以后,雷火3000人的盘子肯定是接不住的。</p><p>雷火负责营销,说白了就是所有玩家充值的流水全部走雷火的账。而让互娱负责运营,因为运营是脏活累活,测试、客服这些都是劳动密集型产业。雷火与其外包出去,不如交给互娱(相当于内包),互娱3w人的规模,一是内部对接起来效率要高,二是,假如将来雷火接不住,也可以转到互娱这边来。</p><p>把流水留在雷火,把脏活儿、累活儿交给互娱,这是一个两边都能接受的安排。</p><p>可现实是,暴雪项目目前是永劫无间的团队在接手,即运营也交给了雷火。针对人手不够的问题,网易集团人力资源部已经发出开放【雷火内推/内转】的邮件。</p><p>有厂友表示,丁磊这样安排可能是有意敲打互娱。</p><p>尽管互娱占了整个网易营收的半壁江山,可毕竟没出爆款太久了,《逆水寒》《永劫无间》《蛋仔派对》这些近年来的爆款都出自杭州雷火之手 。《蛋仔派对》其实是雷火研究出来的,最后划给了互娱去运营。</p><p>也很难想象《梦幻西游》《大话西游》火了20年还能继续挣钱。但既然躺着能赚钱,何必要逼自己站起来?</p><p>有厂友告诉厂哥,网易互娱现在的状态,可以说基本上不再研发新品了,都是工业化生产,下限不低,上限也高不到哪里去,就是批量化工业生产。</p><p>为啥丁磊去年老往广州跑?就是想改变这种状态。</p><p>但是也难,网易互娱一直是独立运营,每年给集团交钱的那种,老板突然插进来,亏了最后算谁的?所以能做的也只是跟集团总部对标,搞降本增效那一套。</p><p>再次回归,大家预期有哪些变化?</p><p>暴雪回归官宣 ≠马上可以玩,就算调动人员,短期几百人的团队在招,加上磨合以及测试,加班加点最快最快也要到夏天才能上线,五一前肯定不用想了。</p><p>且今时不同往日,有厂友评价,尽管暴雪这种代理的游戏,拿过来就能赚钱。但利润毕竟有限,而且经历了上一次的“婚变”,不排除网易会选择更谨慎的策略。</p><p>比如说,只运营,少投入。</p><p>之前投入那么多,暴雪一句要提高分成,全部白费。现在签完协议,对方被拉下水,主动权回到网易,接下来如果暴雪态度好,可以追加 ,态度不好就纯代理。</p><p>当然,也有厂友说,魔兽之类的只是幌子,网易还是会有所投入,丁磊看上的实际是以pc开发的手游权限。后面的《魔兽》《炉石传说》手游才是大金矿。</p><p>以《暗黑破坏神》手游为例,玩过的厂友就知道,要想超强,只能氪金,不氪金,很难有大的突破。</p><p>网易氪金,行业一绝,魔兽回归后的流水也许不会太好看,但这并不重要,重要的是在手游上的收割。</p><p>总之,暴雪回归国服,标志着雷火跟互娱进一步分化,互娱遭受冷遇后会发生哪些化学反应?后续互娱跟雷火又会产生怎样新的博弈?咱们边走边看吧。</p></body></html>","source":"fenghuang_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>尴尬的网易互娱</title>\n<style 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Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4085":"互动家庭娱乐","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","LU0052750758.USD":"富兰克林中国基金A Acc","SG9999003461.SGD":"United Asia Pacific Infrastructure SGD","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","LU0868486357.SGD":"JPMorgan Funds - Emerging Markets Opportunities A (acc) SGD-H","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","NTES":"网易","BK4548":"巴美列捷福持仓","LU0359201612.USD":"贝莱德中国基金A2","LU0106959298.USD":"UBS (LUX) EQUITY FUND - EMERGING MARKETS SUSTAINABLE LEADERS (USD) \"P\" (USD) ACC","BK4514":"搜索引擎","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU0898667661.SGD":"JPMorgan Funds - Asia Pacific Income A (mth) SGD-H","LU1993786604.SGD":"UBS (LUX) EQUITY SICAV ALL CHINA \"P\" (SGD) ACC","LU1807302812.USD":"UBS (LUX) EQUITY SICAV ALL CHINA \"P\" (USD) ACC","LU1226287792.SGD":"UBS (LUX) KEY SEL S-CHINA 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SGD","BK4505":"高瓴资本持仓"},"source_url":"https://tech.ifeng.com/c/8YfwiUAok7c","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2426449240","content_text":"网易和暴雪复婚前,一度有传闻说,雷火和互娱两边都在争夺这轮主导权,老板最后平衡下来,决定由雷火负责营销,互娱负责运营。不过现在看,可能根本就不存在雷火和互娱的博弈…4月10日上午,靴子落地。网易和暴雪,两边官宣复婚,有互娱的厂友调侃,看到新闻,一脸懵逼,截止昨天自己都没有收到人手调整的指令。这太反常了…按理说,兵马未动,粮草先行。人员调动一定是先于业务变动的。去年网易《蛋仔派对》阻击腾讯《元梦之星》,当时《蛋仔派对》一个月计划入职40个人,都为此专门成立了一个人力项目组,魔兽这种短期需要调拨数百人规模的,怎么可能风平浪静?但这次暴雪回归,网易互娱既没有招聘动作,也没看到人事调整…杭州园区一片热闹,广州园区冷冷清清。其实内部都知道暴雪回归只是时间问题,因为暴雪没地方去,复婚网易是最合理的。但是凭行业经验判断,暴雪回归以后,雷火3000人的盘子肯定是接不住的。雷火负责营销,说白了就是所有玩家充值的流水全部走雷火的账。而让互娱负责运营,因为运营是脏活累活,测试、客服这些都是劳动密集型产业。雷火与其外包出去,不如交给互娱(相当于内包),互娱3w人的规模,一是内部对接起来效率要高,二是,假如将来雷火接不住,也可以转到互娱这边来。把流水留在雷火,把脏活儿、累活儿交给互娱,这是一个两边都能接受的安排。可现实是,暴雪项目目前是永劫无间的团队在接手,即运营也交给了雷火。针对人手不够的问题,网易集团人力资源部已经发出开放【雷火内推/内转】的邮件。有厂友表示,丁磊这样安排可能是有意敲打互娱。尽管互娱占了整个网易营收的半壁江山,可毕竟没出爆款太久了,《逆水寒》《永劫无间》《蛋仔派对》这些近年来的爆款都出自杭州雷火之手 。《蛋仔派对》其实是雷火研究出来的,最后划给了互娱去运营。也很难想象《梦幻西游》《大话西游》火了20年还能继续挣钱。但既然躺着能赚钱,何必要逼自己站起来?有厂友告诉厂哥,网易互娱现在的状态,可以说基本上不再研发新品了,都是工业化生产,下限不低,上限也高不到哪里去,就是批量化工业生产。为啥丁磊去年老往广州跑?就是想改变这种状态。但是也难,网易互娱一直是独立运营,每年给集团交钱的那种,老板突然插进来,亏了最后算谁的?所以能做的也只是跟集团总部对标,搞降本增效那一套。再次回归,大家预期有哪些变化?暴雪回归官宣 ≠马上可以玩,就算调动人员,短期几百人的团队在招,加上磨合以及测试,加班加点最快最快也要到夏天才能上线,五一前肯定不用想了。且今时不同往日,有厂友评价,尽管暴雪这种代理的游戏,拿过来就能赚钱。但利润毕竟有限,而且经历了上一次的“婚变”,不排除网易会选择更谨慎的策略。比如说,只运营,少投入。之前投入那么多,暴雪一句要提高分成,全部白费。现在签完协议,对方被拉下水,主动权回到网易,接下来如果暴雪态度好,可以追加 ,态度不好就纯代理。当然,也有厂友说,魔兽之类的只是幌子,网易还是会有所投入,丁磊看上的实际是以pc开发的手游权限。后面的《魔兽》《炉石传说》手游才是大金矿。以《暗黑破坏神》手游为例,玩过的厂友就知道,要想超强,只能氪金,不氪金,很难有大的突破。网易氪金,行业一绝,魔兽回归后的流水也许不会太好看,但这并不重要,重要的是在手游上的收割。总之,暴雪回归国服,标志着雷火跟互娱进一步分化,互娱遭受冷遇后会发生哪些化学反应?后续互娱跟雷火又会产生怎样新的博弈?咱们边走边看吧。","news_type":1},"isVote":1,"tweetType":1,"viewCount":979,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":18,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/293816732385512"}
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