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2021-06-13
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Starbucks Stadium? Coffee chain applies for naming rights
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Coffee chain applies for naming rights","url":"https://stock-news.laohu8.com/highlight/detail?id=2142920413","media":"Reuters","summary":"By Jonathan Stempel June 11 (Reuters) - Starbucks Corp has applied with the U.S. trademark offi","content":"<html><body><p>By Jonathan Stempel</p><p> June 11 (Reuters) - Starbucks Corp has applied with the U.S. trademark office for the right to use its name on a sports stadium or training facility.</p><p> In a June 2 application, the coffee chain sought approval to use its name in \"providing stadium and training facilities for sports and entertainment activities\" and \"promoting business, sports and entertainment events of others.\"</p><p> Approval could enable Seattle-based Starbucks to join companies such as AT&T, Bank of America, Canadian Tire, FedEx, Oracle, PPG Paints, Target, Toyota and United Airlines whose names already adorn professional stadiums and arenas.</p><p> Starbucks declined to comment.</p><p> Naming rights agreements often run for decades and can cost several or tens of millions of dollars annually.</p><p> Amazon.com Inc took a different path from most corporate sponsors when it named an arena in downtown Seattle the Climate Pledge Arena. That building will house the Seattle Kraken expansion team in the National Hockey League, and the Seattle Storm of the Women's National Basketball Association.</p><p> The U.S. Patent and Trademark Office plans by early September to assign a lawyer to review Starbucks' application.</p><p> (Reporting by Jonathan Stempel in New York, Editing by Nick Zieminski)</p><p>((jon.stempel@thomsonreuters.com; +1 646 223 6317; Reuters Messaging: jon.stempel.thomsonreuters.com@reuters.net))</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Starbucks Stadium? 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Coffee chain applies for naming rights\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1036604489\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/443ce19704621c837795676028cec868);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Reuters </p>\n<p class=\"h-time\">2021-06-12 02:39</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><p>By Jonathan Stempel</p><p> June 11 (Reuters) - Starbucks Corp has applied with the U.S. trademark office for the right to use its name on a sports stadium or training facility.</p><p> In a June 2 application, the coffee chain sought approval to use its name in \"providing stadium and training facilities for sports and entertainment activities\" and \"promoting business, sports and entertainment events of others.\"</p><p> Approval could enable Seattle-based Starbucks to join companies such as AT&T, Bank of America, Canadian Tire, FedEx, Oracle, PPG Paints, Target, Toyota and United Airlines whose names already adorn professional stadiums and arenas.</p><p> Starbucks declined to comment.</p><p> Naming rights agreements often run for decades and can cost several or tens of millions of dollars annually.</p><p> Amazon.com Inc took a different path from most corporate sponsors when it named an arena in downtown Seattle the Climate Pledge Arena. That building will house the Seattle Kraken expansion team in the National Hockey League, and the Seattle Storm of the Women's National Basketball Association.</p><p> The U.S. Patent and Trademark Office plans by early September to assign a lawyer to review Starbucks' application.</p><p> (Reporting by Jonathan Stempel in New York, Editing by Nick Zieminski)</p><p>((jon.stempel@thomsonreuters.com; +1 646 223 6317; Reuters Messaging: jon.stempel.thomsonreuters.com@reuters.net))</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"FDX":"联邦快递","T":"美国电话电报","ORCL":"甲骨文","SBUX":"星巴克","JVA":"Coffee Holding Co","TGT":"塔吉特","UAL":"联合大陆航空","BAC":"美国银行","PPG":"PPG工业"},"source_url":"http://api.rkd.refinitiv.com/api/News/News.svc/REST/News_1/RetrieveStoryML_1","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2142920413","content_text":"By Jonathan Stempel June 11 (Reuters) - Starbucks Corp has applied with the U.S. trademark office for the right to use its name on a sports stadium or training facility. In a June 2 application, the coffee chain sought approval to use its name in \"providing stadium and training facilities for sports and entertainment activities\" and \"promoting business, sports and entertainment events of others.\" Approval could enable Seattle-based Starbucks to join companies such as AT&T, Bank of America, Canadian Tire, FedEx, Oracle, PPG Paints, Target, Toyota and United Airlines whose names already adorn professional stadiums and arenas. Starbucks declined to comment. Naming rights agreements often run for decades and can cost several or tens of millions of dollars annually. Amazon.com Inc took a different path from most corporate sponsors when it named an arena in downtown Seattle the Climate Pledge Arena. That building will house the Seattle Kraken expansion team in the National Hockey League, and the Seattle Storm of the Women's National Basketball Association. The U.S. Patent and Trademark Office plans by early September to assign a lawyer to review Starbucks' application. (Reporting by Jonathan Stempel in New York, Editing by Nick Zieminski)((jon.stempel@thomsonreuters.com; +1 646 223 6317; Reuters Messaging: jon.stempel.thomsonreuters.com@reuters.net))","news_type":1},"isVote":1,"tweetType":1,"viewCount":77,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":17,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/182963378"}
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