吞金巨兽利维坦
2021-07-17
悦刻因为法案销售模式和增长模型被锁死在线下,导致了基本面和增长空间被破,所以才大幅下跌。但我最近观察悦刻线下铺的确实比较快,远超对手,反转并体现在业绩上需要时间,另外线下扩店和经销模式,对于供应链管理的要求远超之前,这些都是成本,业绩大反转我观察应该要到年底。另外需要观察后续政策的发展,明年年初相关法案可能落地
@WINMONEY:
$RLX科技(RLX)$那次政策风向苗头一变,此股立马连续直下,随即股价腰斩;再反观$滴滴(DIDI)$当前的困境是悦刻的十倍有余,股价也没有说被腰斩,反而反抗很强烈。这说明什么,反正我是在这tnn的股票上损失了挺多的,学费交的太痛了!
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娃们的学区房
2021-07-17
娃们的学区房
禁止线上销售,对relx是因祸得福,因为线下扩张更容易建立起规模竞争优势,并且在当前线下稀缺靠谱创业项目的今天,电子烟是非常合适的一个载体,并且不受网络冲击,很多人会开店的,无疑增加了头部品牌的势能。现在是至暗时刻,大家耐心等待吧,价值总会回归的。
吞金巨兽利维坦
:
因祸得福谈不上,线下和线上是两种生意,这思路变过来代价都非常高。悦刻的估值需要基于线下经营模式进行重构,售后和老客维护放线下的成本太高了。另外电子烟的正常高压线落在销售运营侧,虽然现在头部的导出钻空子,探索用老的微商模式破局,但终归上不得台面。
破局的关键还在下半年的电子烟立法,不然预期就没法落地,一直吊在半空中。relx真可以考虑开始布局国际化了
不过我观察上游的思摩尔已经开始反转了,确定性更高
什么也没有了~
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