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2021-06-28
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Apple Explores Bigger iPads and Reshuffles Its Car Team
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Welcome to Power On, a weekly newsletter where I’m going to write about my passions—Ap","content":"<p>Hey everyone! Welcome to Power On, a weekly newsletter where I’m going to write about my passions—Apple, new devices and Silicon Valley secrets—with the occasional riff about my non-work obsession, the NBA. This is the inaugural edition, and be warned, I’m just getting over the Lakers playoffs loss. Take a look around, let me know what you think, and send your questions via email or Twitter.</p>\n<p><b>The Starters</b></p>\n<p>Let’s get right to the point: I wrote this newsletter on an iPad Pro. That might not sound like some shocking revelation, but trust me, I had all but relegated the tablet to video watching and light gaming duties. Since this month’s release of the iPadOS 15 beta, however, I’ve left my laptop mostly behind and have done the vast majority of my work from the iPad.</p>\n<p>Now I have even stronger feelings for what Apple Inc. needs to change about the iPad—and it goes beyond software. It’s time for a giant screen, one in the 14-inch to 16-inch range. I love the speed, touchscreen, versatility and Magic Keyboard, but the 12.9-inch display is far too small for someone accustomed to a 16-inch MacBook Pro.</p>\n<p>And I’m not the only one who thinks that: I’m told that Apple has engineers and designers exploring larger iPads that could hit stores a couple of years down the road at the earliest. They’re unlikely for next year—with Apple’s attention on a redesigned iPad Pro in the current sizes for 2022—and it’s possible they never come at all. But a big iPad would be the perfect device for many people, including me, and would continue to blur the lines between tablet and laptop.</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/1dfbe3939d99fa08873818e1774ac143\" tg-width=\"2000\" tg-height=\"1333\"><span>Photographer: Nina Riggio/Bloomberg</span></p>\n<p>Speaking of the iPad and Mac becoming more similar, I think Apple has absolutely moved the needle with the iPad Pro, when it comes to its software, but it still ultimately needs to allow Mac apps and Mac-like multitasking with more flexible arrangements of app windows.</p>\n<p>I’m liking the multitasking improvements so far in the iPad beta. The biggest change there for me is the ability to launch apps into split view from the home screen, rather than just from the dock. I’m digging the App Library, which is basically now the iPad version of Launchpad on the Mac.</p>\n<p>But I’d still like the ability to have four or five easily resizable and movable windows in front of me at once like I can on my Mac. Or on Windows, which just showed off a new version last week with a cleaner interface. And I’d like to be able to run some of my Mac apps, such as those for work, that don’t exist on the iPad. A larger iPad Pro would be the perfect place for both of those enhancements. It’s time for Apple to rip off the Band-Aid and go all in on the iPad.</p>\n<p><b>The Bench</b></p>\n<p><b>Amazon explores AR glasses and a foldable Kindle e-reader.</b>Apple’s labs in Cupertino, California, aren’t the only ones cooking up new projects. While Amazon.com Inc. is still at work on many home gadgets like Echos and a future home robot, it also has its eyes on mobile devices, according to a person with knowledge of the company’s explorations. That includes long-term plans for augmented reality glasses (of course, a space Apple plans to enter) and even internal discussion of a Kindle e-reader with a foldable screen, after Samsung popularized the technology.</p>\n<p><b>Apple’s App Store revenue machine keeps growing.</b>Apple continues to have several billion reasons to protect its App Store from lawmakers. The company generated $12 billion in revenue from the App Store globally in the first half of 2021, up 18% from the same period a year ago, according to estimates from Sensor Tower shared exclusively with Bloomberg Power On. That even takes into account some apps moving to a 15% revenue share as part of Apple’s small business program.</p>\n<p><b>Peloton takes on the Apple Watch’s heart rate sensor.</b>Peloton Interactive Inc. is ready to move beyond bikes and treadmills and into wearables, a natural extension of the fitness technology space. The company is working on a heart rate monitor for the arm to interact with the Peloton phone app and its exercise equipment. My guess is that’s only the beginning for their wearable ambitions, though.</p>\n<p><b>Speaking of the Apple Watch, new models aplenty are coming.</b>Apple has a long roadmap ahead for the watch. On tap for this year:a bit of a redesign with an upgraded screen, faster processor and new wireless technology. For next year, expect a more iterative update to the flagship model that adds a body temperature sensor alongside a new Apple Watch SE and an explorer edition with a more rugged frame. A blood sugar monitor is further off.</p>\n<p><b>Roster Changes</b></p>\n<p>Since the project started to take shape around 2014, Apple’s self-driving car team has seen several leadership changes. But in 2018, it gained some management stability with the hire of Doug Field, a vice president who now runs the effort after steering Tesla Inc.’s development of the Model 3.</p>\n<p>This year, however, the car team underwent some more change: At least three top members of the group departed this year: Benjamin Lyon, Jaime Waydo and Dave Scott, who worked on engineering, safety systems and robotics, respectively. More recently,Apple hired Ulrich Kranz as a top lieutenant to Field. Kranz is an auto industry veteran who helped oversee the development of BMW’s i3 electric car and i8 hybrid and held leading roles at self-driving startups Canoo and Faraday Future. Kranz’s résumé isn’t exactly a slam dunk in the car world, with the BMWs being panned by some design critics and both of his startups mostly failing, but his experience reaffirms Apple’s ultimate ambitions.</p>\n<p>These weren’t the only changes to the top levels of Apple’s car team. The company has promoted some other names to the car division’s leadership as part of a reshuffle, according to members of the group.</p>\n<p>They include:</p>\n<ul>\n <li>Hanns Tappeiner, the co-founder and former president of now-defunct robotic toy car startup Anki (which was featured onstage at WWDC in 2013)</li>\n <li>Tim Cheng, who ran the car operating system team for Drive.ai, a self-driving startup Apple bought two years ago</li>\n <li>Hans Lee, who joined Apple in March after departing Freedom Robotics, a company he co-founded that creates software to control fleets of robots</li>\n <li>Martin Levihn, who now runs a group overseeing artificial intelligence-based decision making for self-driving cars</li>\n <li>Paul Costa, a longtime Apple hardware engineering manager</li>\n</ul>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Explores Bigger iPads and Reshuffles Its Car Team</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Explores Bigger iPads and Reshuffles Its Car Team\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-28 16:50 GMT+8 <a href=https://www.bloomberg.com/news/newsletters/2021-06-27/big-ipads-apple-car-changes-amazon-ar-glasses-inside-big-tech-labs?sref=TBDibEcD><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Hey everyone! Welcome to Power On, a weekly newsletter where I’m going to write about my passions—Apple, new devices and Silicon Valley secrets—with the occasional riff about my non-work obsession, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/newsletters/2021-06-27/big-ipads-apple-car-changes-amazon-ar-glasses-inside-big-tech-labs?sref=TBDibEcD\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/newsletters/2021-06-27/big-ipads-apple-car-changes-amazon-ar-glasses-inside-big-tech-labs?sref=TBDibEcD","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126982912","content_text":"Hey everyone! Welcome to Power On, a weekly newsletter where I’m going to write about my passions—Apple, new devices and Silicon Valley secrets—with the occasional riff about my non-work obsession, the NBA. This is the inaugural edition, and be warned, I’m just getting over the Lakers playoffs loss. Take a look around, let me know what you think, and send your questions via email or Twitter.\nThe Starters\nLet’s get right to the point: I wrote this newsletter on an iPad Pro. That might not sound like some shocking revelation, but trust me, I had all but relegated the tablet to video watching and light gaming duties. Since this month’s release of the iPadOS 15 beta, however, I’ve left my laptop mostly behind and have done the vast majority of my work from the iPad.\nNow I have even stronger feelings for what Apple Inc. needs to change about the iPad—and it goes beyond software. It’s time for a giant screen, one in the 14-inch to 16-inch range. I love the speed, touchscreen, versatility and Magic Keyboard, but the 12.9-inch display is far too small for someone accustomed to a 16-inch MacBook Pro.\nAnd I’m not the only one who thinks that: I’m told that Apple has engineers and designers exploring larger iPads that could hit stores a couple of years down the road at the earliest. They’re unlikely for next year—with Apple’s attention on a redesigned iPad Pro in the current sizes for 2022—and it’s possible they never come at all. But a big iPad would be the perfect device for many people, including me, and would continue to blur the lines between tablet and laptop.\nPhotographer: Nina Riggio/Bloomberg\nSpeaking of the iPad and Mac becoming more similar, I think Apple has absolutely moved the needle with the iPad Pro, when it comes to its software, but it still ultimately needs to allow Mac apps and Mac-like multitasking with more flexible arrangements of app windows.\nI’m liking the multitasking improvements so far in the iPad beta. The biggest change there for me is the ability to launch apps into split view from the home screen, rather than just from the dock. I’m digging the App Library, which is basically now the iPad version of Launchpad on the Mac.\nBut I’d still like the ability to have four or five easily resizable and movable windows in front of me at once like I can on my Mac. Or on Windows, which just showed off a new version last week with a cleaner interface. And I’d like to be able to run some of my Mac apps, such as those for work, that don’t exist on the iPad. A larger iPad Pro would be the perfect place for both of those enhancements. It’s time for Apple to rip off the Band-Aid and go all in on the iPad.\nThe Bench\nAmazon explores AR glasses and a foldable Kindle e-reader.Apple’s labs in Cupertino, California, aren’t the only ones cooking up new projects. While Amazon.com Inc. is still at work on many home gadgets like Echos and a future home robot, it also has its eyes on mobile devices, according to a person with knowledge of the company’s explorations. That includes long-term plans for augmented reality glasses (of course, a space Apple plans to enter) and even internal discussion of a Kindle e-reader with a foldable screen, after Samsung popularized the technology.\nApple’s App Store revenue machine keeps growing.Apple continues to have several billion reasons to protect its App Store from lawmakers. The company generated $12 billion in revenue from the App Store globally in the first half of 2021, up 18% from the same period a year ago, according to estimates from Sensor Tower shared exclusively with Bloomberg Power On. That even takes into account some apps moving to a 15% revenue share as part of Apple’s small business program.\nPeloton takes on the Apple Watch’s heart rate sensor.Peloton Interactive Inc. is ready to move beyond bikes and treadmills and into wearables, a natural extension of the fitness technology space. The company is working on a heart rate monitor for the arm to interact with the Peloton phone app and its exercise equipment. My guess is that’s only the beginning for their wearable ambitions, though.\nSpeaking of the Apple Watch, new models aplenty are coming.Apple has a long roadmap ahead for the watch. On tap for this year:a bit of a redesign with an upgraded screen, faster processor and new wireless technology. For next year, expect a more iterative update to the flagship model that adds a body temperature sensor alongside a new Apple Watch SE and an explorer edition with a more rugged frame. A blood sugar monitor is further off.\nRoster Changes\nSince the project started to take shape around 2014, Apple’s self-driving car team has seen several leadership changes. But in 2018, it gained some management stability with the hire of Doug Field, a vice president who now runs the effort after steering Tesla Inc.’s development of the Model 3.\nThis year, however, the car team underwent some more change: At least three top members of the group departed this year: Benjamin Lyon, Jaime Waydo and Dave Scott, who worked on engineering, safety systems and robotics, respectively. More recently,Apple hired Ulrich Kranz as a top lieutenant to Field. Kranz is an auto industry veteran who helped oversee the development of BMW’s i3 electric car and i8 hybrid and held leading roles at self-driving startups Canoo and Faraday Future. Kranz’s résumé isn’t exactly a slam dunk in the car world, with the BMWs being panned by some design critics and both of his startups mostly failing, but his experience reaffirms Apple’s ultimate ambitions.\nThese weren’t the only changes to the top levels of Apple’s car team. The company has promoted some other names to the car division’s leadership as part of a reshuffle, according to members of the group.\nThey include:\n\nHanns Tappeiner, the co-founder and former president of now-defunct robotic toy car startup Anki (which was featured onstage at WWDC in 2013)\nTim Cheng, who ran the car operating system team for Drive.ai, a self-driving startup Apple bought two years ago\nHans Lee, who joined Apple in March after departing Freedom Robotics, a company he co-founded that creates software to control fleets of robots\nMartin Levihn, who now runs a group overseeing artificial intelligence-based decision making for self-driving cars\nPaul Costa, a longtime Apple hardware engineering manager","news_type":1},"isVote":1,"tweetType":1,"viewCount":129,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":5,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/150012764"}
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