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Aurora Cannabis Begins Trading On Nasdaq, CEO Shares 2021 Plans, Focus On The Key Markets

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Although other industries felt&nbsp;the negative effects of the global pandemic, cannabis-related companies managed to remain on relatively firm footing&nbsp;as dispensaries and pot shops weredeclared essential services&nbsp;in many states and permitted to function&nbsp;amid the crisis.Nevertheless, some&nbsp;businesses in the space experienced challenges, such as having to cut their workforce.Then again, others were hiring.The rollercoaster ride continuedIn 2020&nbsp;five U.S.&nbsp;states ushered in cannabis legalization. However, this year’s much-anticipated&nbsp;bid for legalization&nbsp;in Mexico failed to meet a Supreme Court deadline. Cannabis advocates are not giving up though. They're&nbsp;now pushing for a special session in the hope of creating one of&nbsp;the world's largest legal cannabis markets.Year of the MergerWith the&nbsp;many consolidations that took place&nbsp;in the industry this year&nbsp;– the largest being the&nbsp;recently completedAphria, Inc.-Tilray(NASDAQ:&nbsp;TLRY) merger&nbsp;–&nbsp;Benzinga was interested to learn what this period would bring for Aurora and what the company’s plans were. Is it also considering a merger? We reached out to the company’s CEO, Miguel Martin who filled us in on its&nbsp;business transformation plan.Improving Balance SheetIn 2020, Auroralaid offmore than 1200 of its employees, and in January of this year, following&nbsp;its deal with Great North Distributors,&nbsp;200 more workers got pink slips. Regarding the 2020 layoffs, the company cited an effort to improve its balance sheet.Martin explained that Aurora&nbsp;made “tough yet necessary decisions” in order to get the company back on the road to profitability.Now, “we are investing in our people. We’re hiring some great people here at the company,” Martin told Benzinga.“Aurora is a long-term player in the global cannabinoid market and is increasingly positioned to deliver for shareholders over the long run.”Even though several years ago, Aurora’s stock was valued at $100 and now is below $10, Martin chooses to focus on the present. He&nbsp;said&nbsp;they did&nbsp;what they had to do to adapt&nbsp;to today’s marketplace.“Our production rate was not sustainable, a trend seen across the cannabis industry. What I can say is that we are one of the first LPs to right-size production. We’ve exited markets and infrastructure that didn’t make sense from a financial standpoint. Looking ahead, we’re focused on our key markets that drive significant revenue growth.”No Fear Of CompetitionThe core of Aurora’s business is the medical segment, which the company has been developing for years. In spite of so many companies joining the Canadian medical cannabis scene, Martin is not&nbsp;worried&nbsp;about competition.“Aurora has deep roots as a medical cannabis company&nbsp;and has been an advocate for patient access in Canada and beyond. Our history of science and R&amp;D gives us a competitive advantage to capitalize on new discoveries and technologies,\" he explained. \"We have one of the most comprehensive genetic libraries in the world and we’re investing in genetic mapping to not only better understand our plants, but to deliver a quality product to our patients and consumers.\"Regarding the industry's recent rash of consolidation and mergers,&nbsp;Martin is confident that Aurora does not need to go down that road.“Overall, the action in this space is great news but Aurora does not feel it needs to follow suit to remain competitive. That being said, our excellent balance sheet and the recent capital raise put Aurora in a great place to do so, should an opportunity arise,” Martin said.Three Principles – Quality, Innovation, Premium ProductsAurora is currently concentrating on three principles – 1) Quality improvement; 2) The launch of the new products; 3) Premium products like vape, pre-rolls and concentrates.“Quality is an absolute non-negotiable for success,” Martin stressed.“Innovation is equally at the core of our focus and we are leveraging the excellence of our superior R&amp;D capabilities to bring new offerings to market, especially in adjacent, value add categories like vapes, pre-rolls and concentrates. Innovation and product line extensions will be seen under Aurora’s leading brands, including San Rafael and Aurora. I am particularly excited about the future of the San Rafael brand as we prepare to expand the brand.”In 2021, Aurora is&nbsp;concentrating&nbsp;on improving performance and its&nbsp;shareholders.“We’re focusing on&nbsp;key markets that drive significant revenue growth and deliver shareholder value. Specifically, we aim to advance our leadership in our Canadian recreational, Canadian and international medical, and the expanding US marketplace,” Martin noted.Attracted To The U.S. MarketAurora is keeping a close eye on the U.S. market, in order to&nbsp;be prepared for&nbsp;federal legalization.“In terms of the U.S. THC market, we won’t simply wait for comprehensive legislation… we're&nbsp;assessing ways to move quickly once comprehensive legislation is in place,\" Martin said. \"One thing I am confident in is that the competitive landscape in the US will look very different if THC is de-scheduled because of social justice and economic reforms, which we believe will ultimately drive it.”Aurora is already well-positioned in the U.S.,&nbsp;Martin noted, with its CBD brand Reliva, which has put&nbsp;it “in a strong place to look ahead at the U.S. market as it undergoes market and regulatory changes.”Aurora is also internationally oriented, believing that the industry has an enormous growth potential on a global level.“We will pursue growth in a measured and sustainable way, leveraging Aurora’s medical cannabis credentials and international footprint to unlock new opportunities and meet consumer demand as it arises,” Martin concluded.Aurora's shares were trading&nbsp;5.36% higher at $8.06 per share at the time of writing.","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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Although other industries felt the negative effects of the global pandemic, cannabis-related companies managed to remain on relatively firm footing as dispensaries and pot shops weredeclared essential services in many states and permitted to function amid the crisis.Nevertheless, some businesses in the space experienced challenges, such as having to cut their workforce.Then again, others were hiring.The rollercoaster ride continuedIn 2020 five U.S. states ushered in cannabis legalization. However, this year’s much-anticipated bid for legalization in Mexico failed to meet a Supreme Court deadline. Cannabis advocates are not giving up though. They're now pushing for a special session in the hope of creating one of the world's largest legal cannabis markets.Year of the MergerWith the many consolidations that took place in the industry this year – the largest being the recently completedAphria, Inc.-Tilray(NASDAQ: TLRY) merger – Benzinga was interested to learn what this period would bring for Aurora and what the company’s plans were. Is it also considering a merger? We reached out to the company’s CEO, Miguel Martin who filled us in on its business transformation plan.Improving Balance SheetIn 2020, Auroralaid offmore than 1200 of its employees, and in January of this year, following its deal with Great North Distributors, 200 more workers got pink slips. Regarding the 2020 layoffs, the company cited an effort to improve its balance sheet.Martin explained that Aurora made “tough yet necessary decisions” in order to get the company back on the road to profitability.Now, “we are investing in our people. We’re hiring some great people here at the company,” Martin told Benzinga.“Aurora is a long-term player in the global cannabinoid market and is increasingly positioned to deliver for shareholders over the long run.”Even though several years ago, Aurora’s stock was valued at $100 and now is below $10, Martin chooses to focus on the present. He said they did what they had to do to adapt to today’s marketplace.“Our production rate was not sustainable, a trend seen across the cannabis industry. What I can say is that we are one of the first LPs to right-size production. We’ve exited markets and infrastructure that didn’t make sense from a financial standpoint. Looking ahead, we’re focused on our key markets that drive significant revenue growth.”No Fear Of CompetitionThe core of Aurora’s business is the medical segment, which the company has been developing for years. In spite of so many companies joining the Canadian medical cannabis scene, Martin is not worried about competition.“Aurora has deep roots as a medical cannabis company and has been an advocate for patient access in Canada and beyond. Our history of science and R&D gives us a competitive advantage to capitalize on new discoveries and technologies,\" he explained. \"We have one of the most comprehensive genetic libraries in the world and we’re investing in genetic mapping to not only better understand our plants, but to deliver a quality product to our patients and consumers.\"Regarding the industry's recent rash of consolidation and mergers, Martin is confident that Aurora does not need to go down that road.“Overall, the action in this space is great news but Aurora does not feel it needs to follow suit to remain competitive. That being said, our excellent balance sheet and the recent capital raise put Aurora in a great place to do so, should an opportunity arise,” Martin said.Three Principles – Quality, Innovation, Premium ProductsAurora is currently concentrating on three principles – 1) Quality improvement; 2) The launch of the new products; 3) Premium products like vape, pre-rolls and concentrates.“Quality is an absolute non-negotiable for success,” Martin stressed.“Innovation is equally at the core of our focus and we are leveraging the excellence of our superior R&D capabilities to bring new offerings to market, especially in adjacent, value add categories like vapes, pre-rolls and concentrates. Innovation and product line extensions will be seen under Aurora’s leading brands, including San Rafael and Aurora. I am particularly excited about the future of the San Rafael brand as we prepare to expand the brand.”In 2021, Aurora is concentrating on improving performance and its shareholders.“We’re focusing on key markets that drive significant revenue growth and deliver shareholder value. Specifically, we aim to advance our leadership in our Canadian recreational, Canadian and international medical, and the expanding US marketplace,” Martin noted.Attracted To The U.S. MarketAurora is keeping a close eye on the U.S. market, in order to be prepared for federal legalization.“In terms of the U.S. THC market, we won’t simply wait for comprehensive legislation… we're assessing ways to move quickly once comprehensive legislation is in place,\" Martin said. \"One thing I am confident in is that the competitive landscape in the US will look very different if THC is de-scheduled because of social justice and economic reforms, which we believe will ultimately drive it.”Aurora is already well-positioned in the U.S., Martin noted, with its CBD brand Reliva, which has put it “in a strong place to look ahead at the U.S. market as it undergoes market and regulatory changes.”Aurora is also internationally oriented, believing that the industry has an enormous growth potential on a global level.“We will pursue growth in a measured and sustainable way, leveraging Aurora’s medical cannabis credentials and international footprint to unlock new opportunities and meet consumer demand as it arises,” Martin concluded.Aurora's shares were trading 5.36% higher at $8.06 per share at the time of writing.","news_type":1},"isVote":1,"tweetType":1,"viewCount":195,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":14,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/138468905"}