日牙湖小小凡
2021-05-26
$拼多多(PDD)$
pdd盈利之日就是股价崩盘之日,早晚会有人发现这这真的就是更烂的淘宝。皇帝的新装没人愿意说罢了。
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3894b23a
2021-05-26
3894b23a
而且pdd长期实施的砍一刀模式,虽然中短期内以极低的成本扩张了大量的僵尸用户,使财报的用户增长数据变得好看。但长期来看,这严重损害了品牌形象,给大量本应是潜在用户的群体留下了极差的印象,导致这大类人都不再可能实际使用pdd,再多的宣传手段都挽回不了这些潜在用户群体,而僵尸用户是贡献不了营收和利润的,会使pdd更快到达营收和盈利增长能力的天花板,且这天花板并不高。
3894b23a
2021-05-26
3894b23a
拼多多的经营模式本就是与盈利相违背的,现在就是一个大泡沫。靠补贴,吸引到的用户都是一群贪小便宜的人,没有什么消费能力,后续一旦补贴减码,这群人就会很快跑掉。又吸引不到消费能力强的中高端用户,糟糕的品牌形象可不是花点小钱补贴就能改变的,会导致pdd后续难以甚至不可能完成转型。淘宝这些年的转型可能不算成功,但pdd一旦开始转型必定会更失败。
Telly
2021-05-27
Telly
pdd就是十几年前的假货淘宝,当时说技术不成熟,现在还不管控,也是奇了怪
张勇敢
2021-05-26
张勇敢
美股玩出a股感觉了
什么也没有了~
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