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Surprise! Netflix and Gaming Aren’t a Match Made In Heaven.

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Netflix and Gaming Aren’t a Match Made In Heaven.","url":"https://stock-news.laohu8.com/highlight/detail?id=1147768239","media":"InvestorPlace","summary":"The key to Netflix's success in gaming lies in its approach to content.\n\nWe all know ofNetflix(NASDA","content":"<blockquote>\n The key to Netflix's success in gaming lies in its approach to content.\n</blockquote>\nWe all know ofNetflix(NASDAQ:NFLX) as a go-to streaming service for TV shows and movies. But what if I told you that the company is looking to venture into video games? At first glance, it sounds like great news for NFLX stock owners. But things aren’t that simple — and the company’s success here is far from guaranteed.\nSpecifically, news recently broke that Netflix is looking to hire anexperienced executive in the video-game industryto help aid its transition. Netflix stock popped about 1% the day after the headlines started to swirl.\nCurrently, there’s speculation that the company will offer a bundle of games similar to that ofApple’s(NASDAQ:AAPL) Arcade service, although the exact details of its plan are still unknown. So far, analysts areskeptical about the viability of this move.\nNow with things cooling down for NFLX stock, let’s consider if the skeptics are right.\nNFLX Stock: Netflix Seeks a New Audience\nOver the past few years, Netflix has seen great success. It’s arguably the leader of the cord-cutting movement, which has led to the gradual demise of cable television. With that success, Netflix has also seen manystrong competitors enter the fray. NowAmazon(NASDAQ:AMZN) andDisney(NYSE:DIS) are two of its greatest challengers in the video-streaming space.\nDespite this, though, NFLX has largely remained at the top. That’s because, prior to the rise in competition, it focused much of its efforts on developing strong exclusive content. First, hit TV shows likeStranger Thingsearned respect from users. Then the company started to producehigh-quality hit filmslikeBird Box.\nThe Netflix brand now represents quality programingandfilm. It has plenty of hits under its belt, along with critical acclaim (though it still certainly has plenty of bad stuff, too). But, while the company has succeeded in gaining recognition for quality content, its competitors are now seeing similar success with their own exclusives. For example, Disney’s widely successful show,The Mandalorian,&nbsp;haspowered Disney+and, by extension, DIS stock.\nAs a consequence, the growth narrative for NFLX stock has started to lose its luster, with video-streaming becoming an increasingly crowded world to do business. Plus, its growth factor is stretching to its limits, thanks to the pandemic. (Netflix experienced accelerated growth during this period, but it’stapering off.)\nAll of that is largely what’s bringing Netflix to video games. You should expect Netflix to continue developing quality shows and films, but the possible shift to gaming indicates thirst for an even wider audience: gamers.\nThe question is, how viable is that opportunity? And is it enough to create a turnaround story for NFLX stock?\nAccessing the Gaming Opportunity\nIf for whatever reason you doubt the opportunity here, consider that, post-pandemic, “videogames are abigger industrythan movies and North American sports combined.”\nHere’s a quick look at some other important video-game industry details:\n<ul>\n <li>As of 2020, there’s anestimated2.8 billion gamersin the world.</li>\n <li>The number of gamers might diminish as we return to normal, but chances are many will retain the hobby, especially with the release of new gaming consoles fromMicrosoft(NASDAQ:MSFT) andSony(NYSE:SONY).</li>\n <li>Mobile gaming comprises“58% of the total games market.”</li>\n</ul>\nThe gaming industry has been growing exponentially over the past decade. Although its growth might not accelerate again like it did during the pandemic, it’s definitely a good spot to be in. There’s clearly a massive audience to tap into here.\nBut how does Netflix and NFLX stock fit into this space? With all of these exciting factors to support the move, it seems like a no-brainer, right?\nNetflix’s Inevitable Role Reversal\nThe opportunity here for NFLX stock isn’t so straightforward. While the company holds name-brand recognition in the entertainment industry more broadly, the gaming niche is an entirely different animal.\nThis situation is the inverse of what made Netflix successful with video streaming. Its would-be competitors in gaming are thelong-reigningchampionsof the space, fortified by decades worth of quality video-game franchises and products.\nMuch like Netflix is a champion in streaming content, companies like Sony, Microsoft andNintendo(OTCMKTS:NTDOY) have led the general direction of the gaming industry since the mid-1990s. There are also plenty of PC-gaming-focused leaders in the mix, too. For example,Valve Softwareowns the Steam gaming platform, which is ubiquitous among PC gamers. And don’t forget mega gaming studios likeElectronic Arts(NASDAQ:EA) andActivision Blizzard(NASDAQ:ATVI).\nMany of these potential competitors have been working on their own streaming services or Netflix-like solutions, backed by exclusive catalogues of insanely popular games. In other words, the “Netflix of Gaming” isnot a unique concept. In fact, right now it’s called Xbox Game Pass — awidely successful platformled by Microsoft which leverages the company’s massive library of games to help ensure success. Meanwhile, Sony — MSFT’s long-time adversary — is working on acompetitive solution.\nContent is ahugedriver for these platforms and it’s king in the world of gaming — remember that as we dive deeper into the potential opportunity for NFLX stock.\nPut it all together and Netflix probably won’t enter the gaming industry as a legitimate disruptor. At least, not right away. Instead, it’ll likely be a follower. The company will try to leech from the triumphs of others. However, when it comes to the gaming business, history shows that this approachusually isn’t successful.\nAn Entry Into Gaming Won’t Be Easy\nIn an interview withBusiness Insider, analyst Joost van Dreunen put it bluntly:“Big tech sucks at games.”He cites the recent failures ofAlphabet(NASDAQ:GOOG, NASDAQ:GOOGL),Facebook(NASDAQ:FB) and Amazon to tap into the industry as prime examples.\nWhat’s the main flaw in big tech’s approach, according to Dreunen? “They look at it in a way that distribution goes before the content […] and that’s the wrong way around.”\nMost long-time gamers likely understand where Dreunen is coming from here, but maybe with an added nuance. Thegaming community’s ferocityis undeniable. While not every gamer fits into the “toxic” category, the community has repeatedly demonstrated an ability topunish companiesfor “wrongdoings” like no other.\nThis is largely why it’s hard for companies like Apple and Google to tap into the space, despite their impressive pedigrees in tech. Regardless of how noble or silly the cause, gamersrally against outsiders.\nThese big-tech companies “dabble” in video games, but that dabbling quickly marks them as outsiders. They don’t “get it.” So, theyusually don’t succeed, regardless of how technically impressive their product might seem.\nAs Dreunen points out, such failures usually come from a lack of attention to content. Taking it a step further, I’d argue that the “outsider” mindset usually means their content won’t resonate with gamers anyway.\nUntil proven otherwise, Netflix is an outsider to the world of gaming. I think it will stay that way.\nThe Bottom Line on NFLX Stock\nThis doesn’t mean there’s no opportunity here for NFLX stock to benefit in the long run. However, the company’s approach to content is undoubtedly the key to its success.\nIf the rumors are true, then Netflix will offer an arcade suite of games. This seems like a smart move. After all, it can leverage its brand recognition and target a casual audience with such games. As mentioned earlier, most gamers actually play on mobile devices (58%). The games on mobile are usually much less intricate — and much better suited for arcade-like designs. Likewise, it’s possible that NFLX could integrate its gaming suite with its mobile app to better target this group of gamers. (Remember, many of them likely already have a subscription to Netflix).\nThat all said, if Netflix is gearing toward ahardcoregaming audience, then it seems like a match-up similar toBambi vs. Godzilla. (Hint: this isn’t a redeeming David-and-Goliath type story). To the hardcore gaming community, NFLX is an outsider bound to be crushed by long-standing titans. Really, the only advantage it has here is if it can exploit the popularity of Netflix Originals and create games based on its series and films. But any gamer will tell you,such games are usually atrocious.\nSo, for now I’d stick to the sidelines and wait until Netflix gives a clearer outline for its plans before making any big moves based on this news.\nRobert Waldo is a web editor for InvestorPlace.com. On the date of publication, he did not hold any position (either directly or indirectly) in any of the securities mentioned in this article. 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Netflix and Gaming Aren’t a Match Made In Heaven.\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-08 15:42 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://investorplace.com/2021/06/netflixs-jump-into-gaming-isnt-a-strong-catalyst-for-nflx-stock/>InvestorPlace</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nThe key to Netflix's success in gaming lies in its approach to content.\n\nWe all know ofNetflix(NASDAQ:NFLX) as a go-to streaming service for TV shows and movies. But what if I told you that the ...\n\n<a href=\"https://investorplace.com/2021/06/netflixs-jump-into-gaming-isnt-a-strong-catalyst-for-nflx-stock/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://investorplace.com/2021/06/netflixs-jump-into-gaming-isnt-a-strong-catalyst-for-nflx-stock/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147768239","content_text":"The key to Netflix's success in gaming lies in its approach to content.\n\nWe all know ofNetflix(NASDAQ:NFLX) as a go-to streaming service for TV shows and movies. But what if I told you that the company is looking to venture into video games? At first glance, it sounds like great news for NFLX stock owners. But things aren’t that simple — and the company’s success here is far from guaranteed.\nSpecifically, news recently broke that Netflix is looking to hire anexperienced executive in the video-game industryto help aid its transition. Netflix stock popped about 1% the day after the headlines started to swirl.\nCurrently, there’s speculation that the company will offer a bundle of games similar to that ofApple’s(NASDAQ:AAPL) Arcade service, although the exact details of its plan are still unknown. So far, analysts areskeptical about the viability of this move.\nNow with things cooling down for NFLX stock, let’s consider if the skeptics are right.\nNFLX Stock: Netflix Seeks a New Audience\nOver the past few years, Netflix has seen great success. It’s arguably the leader of the cord-cutting movement, which has led to the gradual demise of cable television. With that success, Netflix has also seen manystrong competitors enter the fray. NowAmazon(NASDAQ:AMZN) andDisney(NYSE:DIS) are two of its greatest challengers in the video-streaming space.\nDespite this, though, NFLX has largely remained at the top. That’s because, prior to the rise in competition, it focused much of its efforts on developing strong exclusive content. First, hit TV shows likeStranger Thingsearned respect from users. Then the company started to producehigh-quality hit filmslikeBird Box.\nThe Netflix brand now represents quality programingandfilm. It has plenty of hits under its belt, along with critical acclaim (though it still certainly has plenty of bad stuff, too). But, while the company has succeeded in gaining recognition for quality content, its competitors are now seeing similar success with their own exclusives. For example, Disney’s widely successful show,The Mandalorian, haspowered Disney+and, by extension, DIS stock.\nAs a consequence, the growth narrative for NFLX stock has started to lose its luster, with video-streaming becoming an increasingly crowded world to do business. Plus, its growth factor is stretching to its limits, thanks to the pandemic. (Netflix experienced accelerated growth during this period, but it’stapering off.)\nAll of that is largely what’s bringing Netflix to video games. You should expect Netflix to continue developing quality shows and films, but the possible shift to gaming indicates thirst for an even wider audience: gamers.\nThe question is, how viable is that opportunity? And is it enough to create a turnaround story for NFLX stock?\nAccessing the Gaming Opportunity\nIf for whatever reason you doubt the opportunity here, consider that, post-pandemic, “videogames are abigger industrythan movies and North American sports combined.”\nHere’s a quick look at some other important video-game industry details:\n\nAs of 2020, there’s anestimated2.8 billion gamersin the world.\nThe number of gamers might diminish as we return to normal, but chances are many will retain the hobby, especially with the release of new gaming consoles fromMicrosoft(NASDAQ:MSFT) andSony(NYSE:SONY).\nMobile gaming comprises“58% of the total games market.”\n\nThe gaming industry has been growing exponentially over the past decade. Although its growth might not accelerate again like it did during the pandemic, it’s definitely a good spot to be in. There’s clearly a massive audience to tap into here.\nBut how does Netflix and NFLX stock fit into this space? With all of these exciting factors to support the move, it seems like a no-brainer, right?\nNetflix’s Inevitable Role Reversal\nThe opportunity here for NFLX stock isn’t so straightforward. While the company holds name-brand recognition in the entertainment industry more broadly, the gaming niche is an entirely different animal.\nThis situation is the inverse of what made Netflix successful with video streaming. Its would-be competitors in gaming are thelong-reigningchampionsof the space, fortified by decades worth of quality video-game franchises and products.\nMuch like Netflix is a champion in streaming content, companies like Sony, Microsoft andNintendo(OTCMKTS:NTDOY) have led the general direction of the gaming industry since the mid-1990s. There are also plenty of PC-gaming-focused leaders in the mix, too. For example,Valve Softwareowns the Steam gaming platform, which is ubiquitous among PC gamers. And don’t forget mega gaming studios likeElectronic Arts(NASDAQ:EA) andActivision Blizzard(NASDAQ:ATVI).\nMany of these potential competitors have been working on their own streaming services or Netflix-like solutions, backed by exclusive catalogues of insanely popular games. In other words, the “Netflix of Gaming” isnot a unique concept. In fact, right now it’s called Xbox Game Pass — awidely successful platformled by Microsoft which leverages the company’s massive library of games to help ensure success. Meanwhile, Sony — MSFT’s long-time adversary — is working on acompetitive solution.\nContent is ahugedriver for these platforms and it’s king in the world of gaming — remember that as we dive deeper into the potential opportunity for NFLX stock.\nPut it all together and Netflix probably won’t enter the gaming industry as a legitimate disruptor. At least, not right away. Instead, it’ll likely be a follower. The company will try to leech from the triumphs of others. However, when it comes to the gaming business, history shows that this approachusually isn’t successful.\nAn Entry Into Gaming Won’t Be Easy\nIn an interview withBusiness Insider, analyst Joost van Dreunen put it bluntly:“Big tech sucks at games.”He cites the recent failures ofAlphabet(NASDAQ:GOOG, NASDAQ:GOOGL),Facebook(NASDAQ:FB) and Amazon to tap into the industry as prime examples.\nWhat’s the main flaw in big tech’s approach, according to Dreunen? “They look at it in a way that distribution goes before the content […] and that’s the wrong way around.”\nMost long-time gamers likely understand where Dreunen is coming from here, but maybe with an added nuance. Thegaming community’s ferocityis undeniable. While not every gamer fits into the “toxic” category, the community has repeatedly demonstrated an ability topunish companiesfor “wrongdoings” like no other.\nThis is largely why it’s hard for companies like Apple and Google to tap into the space, despite their impressive pedigrees in tech. Regardless of how noble or silly the cause, gamersrally against outsiders.\nThese big-tech companies “dabble” in video games, but that dabbling quickly marks them as outsiders. They don’t “get it.” So, theyusually don’t succeed, regardless of how technically impressive their product might seem.\nAs Dreunen points out, such failures usually come from a lack of attention to content. Taking it a step further, I’d argue that the “outsider” mindset usually means their content won’t resonate with gamers anyway.\nUntil proven otherwise, Netflix is an outsider to the world of gaming. I think it will stay that way.\nThe Bottom Line on NFLX Stock\nThis doesn’t mean there’s no opportunity here for NFLX stock to benefit in the long run. However, the company’s approach to content is undoubtedly the key to its success.\nIf the rumors are true, then Netflix will offer an arcade suite of games. This seems like a smart move. After all, it can leverage its brand recognition and target a casual audience with such games. As mentioned earlier, most gamers actually play on mobile devices (58%). The games on mobile are usually much less intricate — and much better suited for arcade-like designs. Likewise, it’s possible that NFLX could integrate its gaming suite with its mobile app to better target this group of gamers. (Remember, many of them likely already have a subscription to Netflix).\nThat all said, if Netflix is gearing toward ahardcoregaming audience, then it seems like a match-up similar toBambi vs. Godzilla. (Hint: this isn’t a redeeming David-and-Goliath type story). To the hardcore gaming community, NFLX is an outsider bound to be crushed by long-standing titans. Really, the only advantage it has here is if it can exploit the popularity of Netflix Originals and create games based on its series and films. But any gamer will tell you,such games are usually atrocious.\nSo, for now I’d stick to the sidelines and wait until Netflix gives a clearer outline for its plans before making any big moves based on this news.\nRobert Waldo is a web editor for InvestorPlace.com. On the date of publication, he did not hold any position (either directly or indirectly) in any of the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.comPublishing Guidelines.","news_type":1},"isVote":1,"tweetType":1,"viewCount":92,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":10,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/117663530"}