Great news for consumers_老虎社区_美港股上老虎

2021-06-04

Great news for consumers

Google follows Apple’s lead and makes it harder for advertisers to track users on Android

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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGoogle follows Apple’s lead and makes it harder for advertisers to track users on Android\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-04 08:34 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/03/google-will-restrict-use-of-android-advertising-id-to-opted-in-users-.html><strong>CNBC</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>KEY POINTS\n\nGoogle already allows Android users to opt-out of personalized ads, but software developers may still access to the user’s Advertising ID, a unique string of characters that identifies the...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/03/google-will-restrict-use-of-android-advertising-id-to-opted-in-users-.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOG":"谷歌","GOOGL":"谷歌A","09086":"华夏纳指-U","03086":"华夏纳指","QNETCN":"纳斯达克中美互联网老虎指数"},"source_url":"https://www.cnbc.com/2021/06/03/google-will-restrict-use-of-android-advertising-id-to-opted-in-users-.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1186526766","content_text":"KEY POINTS\n\nGoogle already allows Android users to opt-out of personalized ads, but software developers may still access to the user’s Advertising ID, a unique string of characters that identifies the user’s device, for purposes like measuring app usage.\nStarting late this year, if a user has opted out of personalized ads, the Advertising ID will not be available.\nWith regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, tech giants are trying to get ahead by making changes in the name of privacy.\n\nGoogleis tightening its privacy practices that could make it harder for companies to track users on Android phones and tablets.\nGoogle already allows Android users to opt-out of personalized ads. But even if users do that, software developers may still accessthe user’s Advertising ID, a unique string of characters that identifies the user’s device. Firms can use this Advertising ID for purposes such as allowing developers to measure app usage or letting advertisers detect and prevent invalid traffic.\nFollowing the change, if a user has opted out of personalized ads, the Advertising ID will not be available — requests for it will return only a string of zeros.\nThe companysaid in a policy updatethat its rollout will affect apps running on Android 12 devices starting in late 2021 and will expand to apps running on devices that support Google Play in early 2022. It said it will “provide an alternate solution to support essential use cases such as analytics and fraud prevention” in July.\nWith regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, tech giants are trying to get ahead by making changes in the name of privacy. Google said inearly 2020that it would end support for third-party cookies on its Chrome browser within two years.\nBut withadvertising makingup about 80% Google’s revenue, it alsoneeds to keep advertisers happyby offering alternative ways to place ads in front of users they want to reach and track how effective they are. The company has been the market leader in online advertising for well over a decade, and is expected to command nearly a 29% share of digital ad spending globally in 2021,accordingto eMarketer.\nGoogle’s changes will follow other changesApplerecently made for iOS devices, but are not as dramatic.Apple’schangesmake it easy for iPhone and iPad users to opt out of the kind of tracking that helps advertisers target ads or measure whether ads worked, by placing a prompt in front of them whenever they open a new app.Facebook, among others, objected strongly to the changes, saying that users would see less relevant ads and that small businesses would be hurt as targeted advertising got harder.","news_type":1},"isVote":1,"tweetType":1,"viewCount":233,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":21,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/116050692"}