$Apple(AAPL)$

I cleared most of my Apple stock.

A major focus for investors this quarter may be on Apple's services revenue. The company is pivoting toward services because they have dramatically higher profit margins and have steadier sales relative to Apple's popular hardware products. Apple's services include streaming services such as movie and TV entertainment provider Apple TV+, video game seller Apple Arcade, news services, and digital content stores including the iTunes Store and the App Store, as well as Apple Pay, and AppleCare. It also includes a varietyof other services that support Apple's hardware devices. Apple's ability to shift growth toward its highly profitable services area shows how it can pivot and execute strategy despite its monumental size.

Analysts predict that Apple will grow its services revenue by 17.6% to $15.7 billion for Q2 FY 2021, the fastest growth in six quarters except for Q1, which saw nearly 24% growth. The company has achieved steady and significant growth in services revenue during the past four years, with quarterly YOY growth ranging from 12.6% to 40.0%. Analysts predict that Apple will generate services revenue growth of 18.8% for FY 2021, the fastest growth rate since FY 2018.