B站汽车行业白皮书：平均购车年龄30.5岁，年轻“首购”人群成车企增量目标

新浪科技2025-04-21

新浪科技讯 4月21日午间消息，哔哩哔哩（以下简称“B站”）联合央视市场研究（CTR）发布《2025年哔哩哔哩汽车行业白皮书》。数据显示，B站计划购车人群中约有1/3是首购人群，且持证待购人群占比高于其他平台。这意味着他们已完成“驾照获取”这一关键前置动作，具备购车的“准入门槛”。B站用户人群呈现年轻化、高消费潜力的特质，正是车企瞄准的增量市场。　　智能汽车时代，中国汽车消费市场购车人群的年龄...

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