淘宝上线新版店铺体系：推四大店铺框架及新版店铺标签

新浪科技2025-04-22

新浪科技讯 4月22日下午消息，淘宝近日拟升级并重构现有店铺体系。针对店铺框架，淘宝将根据消费者使用习惯进行全面简化，消费者逛店更清爽、找内容更方便；根据不同类型及行业商家特点，推出四大店铺框架及分行业定制机制，为各类商家提供针对性店铺运营方案。　　同时，基于新的店铺框架，淘宝近期将围绕消费者口碑、店铺经营特征、榜单荣誉等平台背书三方面，全面优化“店铺标签”机制，加大优质商家店铺标签的公域透出。...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2529321508?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-04-22 17:26","share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","id":"2529321508","market":"sh","top_or_hot":-1,"title":"淘宝上线新版店铺体系：推四大店铺框架及新版店铺标签","media":"新浪科技","content":"<div>\n<p>新浪科技讯 4月22日下午消息，淘宝近日拟升级并重构现有店铺体系。针对店铺框架，淘宝将根据消费者使用习惯进行全面简化，消费者逛店更清爽、找内容更方便；根据不同类型及行业商家特点，推出四大店铺框架及分行业定制机制，为各类商家提供针对性店铺运营方案。\n　　同时，基于新的店铺框架，淘宝近期将围绕消费者口碑、店铺经营特征、榜单荣誉等平台背书三方面，全面优化“店铺标签”机制，加大优质商家店铺标签的公域透出。...</p>\n\n<a href=\"https://finance.sina.com.cn/tech/2025-04-22/doc-inetzvkq7606668.shtml\">网页链接</a>\n\n</div>\n","source":"sina","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>淘宝上线新版店铺体系：推四大店铺框架及新版店铺标签</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n淘宝上线新版店铺体系：推四大店铺框架及新版店铺标签\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-04-22 17:26 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/tech/2025-04-22/doc-inetzvkq7606668.shtml><strong>新浪科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>新浪科技讯 4月22日下午消息，淘宝近日拟升级并重构现有店铺体系。针对店铺框架，淘宝将根据消费者使用习惯进行全面简化，消费者逛店更清爽、找内容更方便；根据不同类型及行业商家特点，推出四大店铺框架及分行业定制机制，为各类商家提供针对性店铺运营方案。\n　　同时，基于新的店铺框架，淘宝近期将围绕消费者口碑、店铺经营特征、榜单荣誉等平台背书三方面，全面优化“店铺标签”机制，加大优质商家店铺标签的公域透出。...</p>\n\n<a href=\"https://finance.sina.com.cn/tech/2025-04-22/doc-inetzvkq7606668.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0251143458.SGD","symbol_name":"Fidelity Emerging Markets A-SGD","start_time":0,"source_url":"https://finance.sina.com.cn/tech/2025-04-22/doc-inetzvkq7606668.shtml","article_id":"2529321508","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2529321508","pubTimestamp":1745313960,"columns":[],"sourceInfo":{"source_id":"sina","name":"sina"},"weMediaInfo":null,"summary":"新浪科技讯 4月22日下午消息，淘宝近日拟升级并重构现有店铺体系。针对店铺框架，淘宝将根据消费者使用习惯进行全面简化，消费者逛店更清爽、找内容更方便；根据不同类型及行业商家特点，推出四大店铺框架及分行业定制机制，为各类商家提供针对性店铺运营方案。　　同时，基于新的店铺框架，淘宝近期将围绕消费者口碑、店铺经营特征、榜单荣誉等平台背书三方面，全面优化“店铺标签”机制，加大优质商家店铺标签的公域透出。","collect":0,"end_time":0,"defaultTopTitle":"sina.com.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"89988":"阿里巴巴-WR","LU0251143458.SGD":"Fidelity Emerging Markets A-SGD","LU1807302812.USD":"UBS (LUX) EQUITY SICAV ALL CHINA \"P\" (USD) ACC","LU1282651121.HKD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AMG\" (HKD) INC","LU0228367735.SGD":"Eastspring Investments - Asian Equity Fund AS SGD","LU1224444064.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AM\" (USDHDG) INC","BK4526":"热门中概股","LU1880398554.USD":"AMUNDI FUNDS GLOBAL EQUITY \"A2\" (USD) INC","LU0823397103.USD":"BNP PARIBAS SUSTAINABLE ASIA EX-JAPAN EQUITY \"C\" (USD) ACC","HK0000320264.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) ACC","BK4533":"AQR资本管理(全球第二大对冲基金)","LU0541502299.USD":"ALLSPRING  EMERGING MARKETS EQUITY \"I\" (USD) ACC","LU0348827113.USD":"ALLIANZ RCM CHINA \"AT\" ACC","LU1868838027.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES \"8\" (USD) ACC","LU0348788117.USD":"ALLIANZ EMERGING ASIA EQUITY \"A\" (USD) INC","BK4587":"ChatGPT概念","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","BK4558":"双十一","IE00BZ08YT58.USD":"GUINNESS BEST OF CHINA \"C\" (USD) ACC","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","09988":"阿里巴巴-W","LU0577902371.SGD":"FULLERTON LUX FUNDS - ASIA GROWTH & INCOME EQUITIE \"I\" (SGD) ACC","LU0359201612.USD":"贝莱德中国基金A2","LU0455707207.USD":"FIDELITY FUNDS  CHINA INNOVATION \"A\" (USD) INC","LU1224709979.USD":"FIDELITY CHINA FOCUS \"A\" (USD) ACC","LU1115378108.SGD":"Eastspring Investments - Global Emerging Markets Dynamic AS SGD","IE00BMPRXR70.SGD":"Neuberger Berman 5G Connectivity A Acc SGD-H","IE00B3M56506.USD":"NEUBERGER BERMAN EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU0605514214.HKD":"FIDELITY CHINA CONSUMER \"A\" (HKD) ACC","LU0054237671.USD":"FIDELITY ASIAN SPECIAL SITUATIONS \"A\" INC","LU0254981946.USD":"HSBC GIF BRIC MARKETS EQUITY \"AC\" (USD) ACC","LU0737861772.HKD":"FIDELITY EMERGING ASIA \"A \" (HKD) ACC","LU0149721374.USD":"HSBC GIF HONG KONG EQUITY \"AD\" INC","HBBD.SI":"Alibaba HK SDR 5to1","LU0130103400.USD":"Natixis Harris Associates Global Equity RA USD","LU0348783233.USD":"安联东方收入型 CI A Dis美元","LU0589944569.HKD":"ALLIANZ EMERGING ASIA EQUITY \"AT\" (HKD) ACC","BABA":"阿里巴巴","LU1810669033.SGD":"FTIF - Templeton Emerging Markets Dynamic Income A (Mdis) SGD-H1","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","BK4607":"DeepSeek概念股","LU0648948544.HKD":"ALLIANZ ASIAN MULTI INCOME PLUS \"AM\" (HKD) INC","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","LU0469268626.HKD":"AB FCP I-ASIA EX JAPAN EQUITY PTF(AD","IE00BFMHRM44.USD":"NEUBERGER BERMAN GLOBAL EQUITY MEGATRENDS \"A\" (USD) ACC","LU0132412106.USD":"abrdn SICAV I - EMERGING MARKETS EQUITY \"A\" (USD) ACC","IE00B5MMRT66.SGD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (SGDHDG) ACC","LU0561508036.HKD":"ALLIANZ CHINA EQUITY \"A\" (HKD) INC","BK1584":"蚂蚁金服概念"},"translate_title":"Taobao launches a new version of store system: pushing four major store frameworks and a new version of store labels","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"HBBD.SI":0.6,"BABA":1,"09988":1},"content_text":"新浪科技讯 4月22日下午消息，淘宝近日拟升级并重构现有店铺体系。针对店铺框架，淘宝将根据消费者使用习惯进行全面简化，消费者逛店更清爽、找内容更方便；根据不同类型及行业商家特点，推出四大店铺框架及分行业定制机制，为各类商家提供针对性店铺运营方案。\n　　同时，基于新的店铺框架，淘宝近期将围绕消费者口碑、店铺经营特征、榜单荣誉等平台背书三方面，全面优化“店铺标签”机制，加大优质商家店铺标签的公域透出。\n　　具体而言，淘宝此次上线的新版店铺体系，提升消费者逛店体验同时，还将面向四大类型商家提供分类型店铺方案，突出商家经营特色与卖点信息，帮助商家实现高效生意增长：\n　　一是，面向知名品牌，新增黑金标认证体系并开放店铺首页个性化定制功能，强化了品牌权威性，提升用户信任；\n　　二是，面向中小品牌，店招区和印象页优化布局，天猫榜单等平台背书和优质店铺标签透出，以经营差异性与口碑数据帮助消费者精准筛选优质店铺；\n　　三是，面向特色商家，强化店铺特色信息透出，并升级新品页功能，新增“系列新品”模块与“新品日历”预告系统，让特色商品高效触达目标客群；\n　　四是，面向产业带商家，提供极简版店铺框架，精简首页、宝贝、直播等核心模块，同时在印象页嵌入厂房实景信息与采购直播入口，通过场景化展示提升用户找货效率与供应链透明度。\n　　同时，基于店铺框架，淘宝还将新上线新的店铺标签机制，通过消费者口碑、店铺经营特征、平台背书三大维度向消费者透出更真实有效的店铺标签，让好商家被消费者更多看到。\n　　据悉，重新优化的店铺标签，将在店铺首页、搜索、推荐等多个核心场域展示，有望帮助好商家获得更多平台扶持与消费者青睐。\n　　此外，淘宝还将在新的店铺体系中推出面向消费者“主动服务”的能力，为消费者提供专属商品导购与服务，让商家获得更好转化同时，带来更高效的生意增长。（闫妍）\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：何俊熹","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.0","shortVersion":"4.36.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2529321508","isCrawlerRequest":true}