智驾神话没了，新造车更难与特斯拉竞争了，低端车将成救命稻草

Ofweek光电信息网2025-04-18

在应急管理部发声之后，日前工信部发布公告《装备工业一司召开智能网联汽车产品准入及软件在线升级管理工作推进会》，要求车企不得夸大和虚假宣传，这对于新造车来说智驾已无法神话化，失去智驾神话，他们的日子将不再好过。在某品牌车发生严重交通事故导致三名女生死亡后，应急管理部就指出国内的智驾大多都是L2级，并未达到真正的自动驾驶水平，提醒汽车企业和消费者，这种智驾需要人为干预，时刻手握方向盘，注意道路安全。...

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straw","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TSLA":1,"TSYW.SI":0.6,"TSLL":1},"content_text":"在应急管理部发声之后，日前工信部发布公告《装备工业一司召开智能网联汽车产品准入及软件在线升级管理工作推进会》，要求车企不得夸大和虚假宣传，这对于新造车来说智驾已无法神话化，失去智驾神话，他们的日子将不再好过。在某品牌车发生严重交通事故导致三名女生死亡后，应急管理部就指出国内的智驾大多都是L2级，并未达到真正的自动驾驶水平，提醒汽车企业和消费者，这种智驾需要人为干预，时刻手握方向盘，注意道路安全。如今工信部也指出汽车企业不得夸大和虚假宣传，再给这些企业企业上了一到紧箍咒，智驾技术属于什么水平，就应该如实披露，而不是夸大宣传，至于汽车企业此前对这些智驾技术如何夸大，业界都清楚。事实上，智驾属于什么水平，汽车企业自己非常清楚，这些汽车企业始终没有将自家的智驾标为L3乃至更高级别，就在于一旦标为L3及更高级别，那么车辆发生事故后，汽车企业就得承担责任，但是汽车企业又需要通过营销强调他们在智驾方面的技术优势，于是玩弄文字游戏。此外视频平台也经常有各种夸张的行车视频，一些人士行车中双手离开方向盘，车内驾乘人员睡觉，或是看手机等等，这种视频同样让诸多消费者以为当下的智驾真的可以实现自动驾驶，直到这次严重的交通事故。智驾是新造车的神话，也是他们与传统汽车企业和电车开创者特斯拉竞争的重要技术，但是如今随着两个部门发声，汽车企业此后不能再夸大宣传智驾，这些智驾就是辅助驾驶技术，并未达到足够先进，失去了这一营销噱头，他们的日子将会更难过。近几周的数据就显示，在事故之后新造车第一名的销量连续三周下滑，分别为8800辆、7500辆、7200辆（第一名并非是同一家企业），第一名的销量都在连连下滑，后面的车企销量整体来说应该也是在持续下滑。相比之下，电车开创者特斯拉去年以来不时取得辉煌的销量，周销量多次突破2万辆，近几周也曾在此突破2万辆，而新造车今年以来已很少出现周销量超过万辆了，他们与特斯拉的销量差距正在拉大。从去年以来，传统汽车企业也在给新造车施加压力，吉利就在新能源汽车市场崛起，如今吉利的月销量已突破10万，稳居新能源汽车市场第二名；此外丰田、大众等外资汽车企业也在加大力度进入国内新能源汽车市场，这都给新造车带来巨大的压力。面对汽车市场的变化，新造车中已有一家汽车企业深入20万以下的市场，推出一款售价仅为10万出头的车型，而它的销量也因此迅速上升。其实在它之前，另一家低调的新造车企业早已深耕10万价位的市场，也正是因为它早早瞄准这个市场，而在近两年成功跻身前三名。这样的变化提醒着新造车们，在20万以上他们已很难与特斯拉较量了，而近期国内汽车市场的数据也显示激烈的价格战已导致30万以上新能源汽车销量显著下滑，而15万至20万的新能源汽车销量增长迅速，这都提醒这些车企放下身段将销量放在首要位置。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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