中国多家电商平台联袂推出“助力外贸拓内销”新举措

中国新闻网2025-04-18

中新社上海4月18日电 (记者姜煜)“我们推出了‘外贸精选’专项，通过简化入驻流程、提供启动流量支持等服务，助力外贸企业快速拓展内贸市场。”淘天集团产业带和中小商家事业部总监贾博18日对中新社记者表示。当天，淘天集团、拼多多、京东、盒马、抖音集团等16个中国主要电商平台以及近80家外贸企业代表齐聚上海，参加由上海市商务委员会举办的“上海市电商助力外贸拓内销对接会”。与会电商平台从促进内外贸渠道...

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姜煜)“我们推出了‘外贸精选’专项，通过简化入驻流程、提供启动流量支持等服务，助力外贸企业快速拓展内贸市场。”淘天集团产业带和中小商家事业部总监贾博18日对中新社记者表示。当天，淘天集团、拼多多、京东、盒马、抖音集团等16个中国主要电商平台以及近80家外贸企业代表齐聚上海，参加由上海市商务委员会举办的“上海市电商助力外贸拓内销对接会”。与会电商平台从促进内外贸渠道对接、品牌对接、产销对接、标准对接等方面，介绍了各自支持外贸转内销的新举措，涉及服装、食品、家电等生活消费品以及工业品，为外贸企业提供多元化的服务选择。拼多多搭建“外贸转内销”专区，提供营销和流量支持；苏宁易购上线“外贸拓内销”频道，通过多种方式为外贸商品提供专属流量入口；盒马联合外贸企业开发自有品牌，进行线上线下全渠道销售；抖音集团定向邀请优质达人开展外贸商品专场直播，并推出“外贸优品推荐官”。上海商业综合体也加入支持“出口转内销”的阵容。月星集团旗下上海环球港是上海中心城区规模最大的购物中心，月星集团副总裁许惊鸿透露，环球港将为外贸企业开辟绿色通道，简化入驻流程，实现快速开店，并为外贸企业提供场地租赁优惠，降低其运营成本。“之前美国市场占了我们很大份额，如今除了‘回归’国内市场以外，我们还会积极拓展美国以外的市场，比如中东。”上海服装集团进出口有限公司副总经理陈端说。对接会上，上海市商务委员会、上海市市场监督管理局、上海市地方金融监督管理局等部门围绕拓展国内市场渠道和销售网络、减轻外贸企业拓内销成本压力、提升外贸企业国内市场经营能力等方面对相关新政进行了介绍。上海市商务委员会副主任周岚在对接会上表示：“上海将发挥好电子商务大平台集聚的优势，助力外贸企业对接国内市场资源，高质量做好拓内销工作。”(完)【编辑:刘阳禾】","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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