保险行业点评：完善个人营销体制和激励约束机制引导专业化、职业化转型发展

国金证券2025-04-20

事件4 月18 日，国家金融监督管理总局《关于推动深化人身保险行业个人营销体制改革的通知》，主要包括深化个人营销体制改革、强化管理和监督力度、夯实行业发展基础等三个方面。核心内容深化个人营销体制改革。①提升保险销售人员专业化水平。强化保险公司对保险销售人员的全流程管理，健全完善招募选任、岗位培训、行为管控、激励约束等制度体系。②引导保险销售人员职业化发展，优化人员管理机制，逐步构建支持保险销售人员...

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保险行业点评：完善个人营销体制和激励约束机制 引导专业化、职业化转型发展

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保险行业点评：完善个人营销体制和激励约束机制引导专业化、职业化转型发展