行业处于复苏阶段，一季度全球智能手机市场同比增长1%

智通财经2025-04-18

智通财经APP获悉，Canalys研究数据显示，2025年第一季度，全球智能手机市场同比增长1%。尽管面临持续的宏观经济下行、消费者信心疲软以及渠道库存出货延迟等挑战，市场仍实现温和增长。三星以20%的市场份额重夺全球第一，苹果紧随其后，市场份额为18%。小米以14%的市场份额位居第三，与去年同期持平；vivo与OPPO分别以8%的市场份额排名第四和第五。Canalys研究经理刘艺璇（Amber ...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025041810044394d97b3f&s=b><strong>智通财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>智通财经APP获悉，Canalys研究数据显示，2025年第一季度，全球智能手机市场同比增长1%。尽管面临持续的宏观经济下行、消费者信心疲软以及渠道库存出货延迟等挑战，市场仍实现温和增长。三星以20%的市场份额重夺全球第一，苹果紧随其后，市场份额为18%。小米以14%的市场份额位居第三，与去年同期持平；vivo与OPPO分别以8%的市场份额排名第四和第五。Canalys研究经理刘艺璇（Amber ...</p>\n\n<a 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year-on-year in the first quarter.","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":0.9,"MACW.SI":0.6},"content_text":"智通财经APP获悉，Canalys研究数据显示，2025年第一季度，全球智能手机市场同比增长1%。尽管面临持续的宏观经济下行、消费者信心疲软以及渠道库存出货延迟等挑战，市场仍实现温和增长。三星以20%的市场份额重夺全球第一，苹果紧随其后，市场份额为18%。小米以14%的市场份额位居第三，与去年同期持平；vivo与OPPO分别以8%的市场份额排名第四和第五。Canalys研究经理刘艺璇（Amber Liu）表示：“尽管全球市场整体仍处于复苏进程中，但2025年第一季度的整体环境比预期更加动荡。在2024年末的强劲表现中，厂商纷纷向渠道大量压货以争夺市场份额，但实际销售（sell-through）低于预期，导致库存周期拉长，进而抑制了2025年初的出货动能（sell-in）。与2024年由疫情后换机潮和大众市场价格优势推动的复苏不同，今年的反弹显得更加脆弱。”Canalys高级分析师Sanyam Chaurasia表示：“受全球宏观经济挑战影响，消费者情绪依然谨慎，抑制了第一季度本应出现的季节性增长。即便是在如斋月等关键市场的节庆期间，需求也低于预期。面对出货量恢复缓慢的情况，厂商正将重点放在提升盈利能力的同时，保持在市场投资上的积极性与灵活性。具体策略包括：动态渠道激励计划以推动出货，与分销商合作在新兴市场扩大融资支持，以及灵活的渠道定价策略，在盈利和价格竞争力之间寻找平衡。”刘艺璇继续表示：“不断升级的全球贸易紧张局势为2025年的智能手机厂商带来了新的不确定性。在美国，苹果、三星等厂商已经面临本土需求疲软，同时还要应对即将出台的关税可能带来的运营成本上升压力。为此，苹果在4月初提前出货，将第二季度库存前置，以缓解潜在的成本上升影响。虽然新一轮关税的具体范围和时间尚不明朗，但厂商普遍已经在为零部件价格上涨和部分市场出口需求减弱做准备。为降低风险，厂商及其供应链伙伴正加速推进多元化战略，包括转移生产基地、重新评估采购模式以及优化物流网络。预计这些变化将在2025年持续冲击行业盈利能力，并延长全球智能手机行业的规划周期。”","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"economic","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; 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