美妆巨头“转战”医美，24-25年头部企业布局进展

生物科技馆2025-04-14

据德勤《中国医美行业2024年洞悉报告》显示，目前中国医美市场规模已超过2,500亿元，未来四年预计市场将保持10%-15% 的年复合增长。对比之下当前传统美妆市场增速明显放缓，存量内卷严重。为了突破市场瓶颈，寻找新的增长点，不少美妆企业陆续将目光投向医美领域。像欧莱雅集团，资生堂、雅诗兰黛、丸美生物等头部企业，从产品创新到渠道拓展等多方面均有发力，期待能在相邻蓝海市场占据一席之地。本期医美慢谈...

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