Lululemon&Keep：运动市场新局破局关键何在？

和讯网2025-04-14

【运动服饰市场风云变幻，Lululemon与Keep表现各异】Lululemon2024年财报营收破百亿，但其北美市场失速，中国市场成为关键增长点。2024财年，中国大陆市场全年收入飙升至13.61亿美元，同比增长41.3%，占总营收比例升至12.9%。Lululemon在中国市场通过营销“她”、签约“她力量”大使、门店扩张等策略取得。同时，公司加码男装和鞋类市场，但面临激烈竞争和供应链风险。...

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Lululemon&Keep：运动市场新局 破局关键何在？

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Lululemon&Keep：运动市场新局破局关键何在？