外媒：库克决心击败Meta 夺取AR眼镜市场领先地位

CNMO2025-04-15

【CNMO科技消息】据海外媒体报道，苹果公司首席执行官蒂姆·库克（Tim Cook）正全力推动苹果在增强现实（AR）眼镜领域的发展，意图超越竞争对手Meta，成为行业的领导者。根据彭博社记者马克·古尔曼（Mark Gurman）的消息，库克对于实现这一目标表现出了极大的决心，甚至可以说他“什么都不在乎”，只专注于开发出真正意义上的AR眼镜。尽管目前苹果正在研发一款类似于Meta Ray-Bans的...

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Ray-Bans的智能眼镜，集成了摄像头和麦克风等基础功能，但这款产品被描述为一种“临时解决方案”。苹果真正的目标是开发出能够引领市场的AR眼镜。为此，苹果计划大量利用Siri语音助手以及视觉智能技术，作为其AI战略的一部分。然而，在允许设备捕获媒体方面，苹果对隐私问题持有谨慎态度，这将使得其产品与Meta的产品有所区别。开发真正具备领先水平的AR眼镜面临着诸多挑战。除了需要解决极高分辨率显示器、高性能芯片和微型电池的技术难题外，还需要确保这些组件能够支持数小时的使用时间，并且可以大规模生产。此外，苹果还需探索如何使这种设备像iPhone一样吸引用户，找到那些能够打动消费者的独特应用。苹果工程师透露，库克的目标非常明确：“一心一意”地要在Meta之前创造出一个“行业领先的产品”。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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