茅台1935，搬起石头砸了谁的脚？

酒业内参2025-03-10

来源：懂酒谛　　作者︱余在洋　　出厂价798元/瓶、指导价1188元/瓶的茅台1935，在2022年1月横空出世后，价格遭到爆炒，市场最高价曾涨到1800元/瓶。　　之后，这款产品的业绩更是一路狂飙，当年销售额突破50亿元，次年即跨过100亿元门槛，成为茅台系列中的百亿大单品。　　不过，如今的茅台1935，业内对其却非议不断，这不仅源于其价格遭遇“断崖式”暴跌，更因为动销乏力、库存压力大...

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