淘宝内测新版店铺会员表达体系：首页新增会员日飘条

新浪科技2025-03-11

新浪科技讯 3月11日下午消息，从淘宝方面获悉，淘宝近日已开始向部分用户内测新版店铺会员表达体系。参加内测的用户可以发现，淘宝首页上方已新增会员日飘条，店铺会员相关活动和信息开始集中出现在搜索、推荐、商品详情页等多个重要场域。　　一位接近淘宝的人士表示，此次改版中高频的店铺会员信息露出，意味着淘宝今年将更加重视店铺会员及会员复购，“强化店铺会员心智后，平台有可能会配套新的运营策略，商家经营逻辑也...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2518761087?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-03-11 15:05","share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","id":"2518761087","market":"hk","top_or_hot":-1,"title":"淘宝内测新版店铺会员表达体系：首页新增会员日飘条","media":"新浪科技","content":"<div>\n<p>新浪科技讯 3月11日下午消息，从淘宝方面获悉，淘宝近日已开始向部分用户内测新版店铺会员表达体系。参加内测的用户可以发现，淘宝首页上方已新增会员日飘条，店铺会员相关活动和信息开始集中出现在搜索、推荐、商品详情页等多个重要场域。\n　　一位接近淘宝的人士表示，此次改版中高频的店铺会员信息露出，意味着淘宝今年将更加重视店铺会员及会员复购，“强化店铺会员心智后，平台有可能会配套新的运营策略，商家经营逻辑也...</p>\n\n<a href=\"https://finance.sina.com.cn/tech/2025-03-11/doc-inephnhp2608965.shtml\">网页链接</a>\n\n</div>\n","source":"sina","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>淘宝内测新版店铺会员表达体系：首页新增会员日飘条</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n淘宝内测新版店铺会员表达体系：首页新增会员日飘条\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-03-11 15:05 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/tech/2025-03-11/doc-inephnhp2608965.shtml><strong>新浪科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>新浪科技讯 3月11日下午消息，从淘宝方面获悉，淘宝近日已开始向部分用户内测新版店铺会员表达体系。参加内测的用户可以发现，淘宝首页上方已新增会员日飘条，店铺会员相关活动和信息开始集中出现在搜索、推荐、商品详情页等多个重要场域。\n　　一位接近淘宝的人士表示，此次改版中高频的店铺会员信息露出，意味着淘宝今年将更加重视店铺会员及会员复购，“强化店铺会员心智后，平台有可能会配套新的运营策略，商家经营逻辑也...</p>\n\n<a href=\"https://finance.sina.com.cn/tech/2025-03-11/doc-inephnhp2608965.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0823397285.USD","symbol_name":"BNP PARIBAS SUSTAINABLE ASIA EX-JAPAN EQUITY \"C\" (USD) INC","start_time":0,"source_url":"https://finance.sina.com.cn/tech/2025-03-11/doc-inephnhp2608965.shtml","article_id":"2518761087","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2518761087","pubTimestamp":1741676700,"columns":[],"sourceInfo":{"source_id":"sina","name":"sina"},"weMediaInfo":null,"summary":"新浪科技讯 3月11日下午消息，从淘宝方面获悉，淘宝近日已开始向部分用户内测新版店铺会员表达体系。参加内测的用户可以发现，淘宝首页上方已新增会员日飘条，店铺会员相关活动和信息开始集中出现在搜索、推荐、商品详情页等多个重要场域。","collect":0,"end_time":0,"defaultTopTitle":"sina.com.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"89988":"阿里巴巴-WR","LU0823397285.USD":"BNP PARIBAS SUSTAINABLE ASIA EX-JAPAN EQUITY \"C\" (USD) INC","LU0577902611.USD":"FULLERTON LUX FUNDS - ASIA GROWTH & INCOME EQUITIE \"A\" (USD) ACC","BK4538":"云计算","LU0127658192.USD":"EASTSPRING INVESTMENTS GLOBAL TECHNOLOGY \"A\" (USD) ACC","LU0348735423.USD":"ALLIANZ HONG KONG EQUITY \"A\" (USD) INC","IE0032431581.USD":"PINEBRIDGE GREATER CHINA EQUITY \"A\" (USD) ACC","LU1152091754.HKD":"UBS (LUX) EQUITY FUND - CHINA OPPORTUNITY (USD) \"PM\" (HKD) INC","LU1956131251.USD":"BNP PARIBAS SUSTAINABLE ASIA EX-JAPAN EQUITY \"C\"MD (USD) INC","BK4588":"碎股","HBBD.SI":"Alibaba HK SDR 5to1","LU0516422366.SGD":"Fullerton Lux Funds - Asia Focus Equities A Acc SGD","LU0862451753.SGD":"JPMorgan Funds - Emerging Markets Dividend A (mth) SGD","LU1282651048.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AMG\" (USD) INC","LU1880383440.USD":"AMUNDI FUNDS CHINA EQUITY \"A2\" (USD) INC","IE00BMPRXN33.USD":"NEUBERGER BERMAN 5G CONNECTIVITY \"A\" (USD) ACC","LU1720051017.SGD":"Allianz Global Artificial Intelligence AT Acc H2-SGD","LU1366334578.USD":"ALLSPRING EMERGING MARKETS EQUITY INCOME \"A\" (USD) INC","LU0054237671.USD":"FIDELITY ASIAN SPECIAL SITUATIONS \"A\" INC","LU0737861772.HKD":"FIDELITY EMERGING ASIA \"A \" (HKD) ACC","BK4607":"DeepSeek概念股","LU0823413587.USD":"BNP PARIBAS EMERGING EQUITY \"C\" (USD) ACC","LU1303224171.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) INC","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","LU0791590937.USD":"ALLSPRING  EMERGING MARKTES EQUITY INCOME \"A\" (USD)","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","LU0052750758.USD":"富兰克林中国基金A Acc","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","LU0084288322.USD":"Natixis Asia Equity RD USD","LU0865486749.SGD":"Eastspring Investments - Asian Equity Income AS SGD-H","LU1282649067.USD":"ALLIANZ ASIAN MULTI INCOME PLUS \"AMG\" (USD) INC A","LU0348814723.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"A\" (USD) INC  NC","LU2293587155.HKD":"ALLIANZ ORIENTAL INCOME \"AT\" (HKD) ACC","LU0011963245.USD":"abrdn SICAV I ASIA PACIFIC SUSTAINAB  LE EQUITY \"A\" (USD) ACC","LU0132412106.USD":"abrdn SICAV I - EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU0287142896.SGD":"Fidelity China Focus A-SGD","LU0561508036.HKD":"ALLIANZ CHINA EQUITY \"A\" (HKD) INC","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC","LU0541501648.USD":"ALLSPRING  EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU1267930227.SGD":"TEMPLETON GLOBAL BALANCED \"AS\" (SGD) ACC A","BK4503":"景林资产持仓","BK4122":"互联网与直销零售","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","09988":"阿里巴巴-W","BK4587":"ChatGPT概念","LU0417516571.SGD":"Allianz Oriental Income Cl AT Acc SGD","LU0642271901.SGD":"Janus Henderson Horizon Global Technology Leaders A2 SGD-H","BABA":"阿里巴巴","LU0261950983.USD":"FIDELITY ASIAN SPECIAL SITUATIONS \"A\" ACC"},"translate_title":"Taobao's internal beta of the new version of the store member expression system: new member day floating strips on the homepage","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"BABA":1,"09988":1,"HBBD.SI":0.6},"content_text":"新浪科技讯 3月11日下午消息，从淘宝方面获悉，淘宝近日已开始向部分用户内测新版店铺会员表达体系。参加内测的用户可以发现，淘宝首页上方已新增会员日飘条，店铺会员相关活动和信息开始集中出现在搜索、推荐、商品详情页等多个重要场域。\n　　一位接近淘宝的人士表示，此次改版中高频的店铺会员信息露出，意味着淘宝今年将更加重视店铺会员及会员复购，“强化店铺会员心智后，平台有可能会配套新的运营策略，商家经营逻辑也将随之发生改变”。\n　　此外，淘天还将面向商家推出新的会员广告投放机制，商家可以定向向老客群体推送会员广告，平台还将对商家进行激励返还；从“拉新”到“拉老”，投资回报和成交效率也有望出现提升。（闫妍）\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：何俊熹","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.0","shortVersion":"4.36.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2518761087","isCrawlerRequest":true}