名记透露苹果可穿戴设备战略调整：Vision Pro停更，AR眼镜接棒

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据彭博社记者马克・古尔曼的最新报道，苹果公司正在调整其可穿戴设备的开发策略。Vision Pro 头显尽管在技术层面堪称奇迹，但商业表现却远未达到预期，已然成为一款失败的产品。苹果已经意识到继续沿着当前路径投入资源已无太多价值，开发重点已逐渐转向更具潜力的 AR 眼镜。与 Vision Pro 不同，AR 眼镜将是一款轻便、日常佩戴型设备，融入人工智能技术，有望为用户提供更自然、更便捷的交互体验。...

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眼镜，但该项目在今年早些时候被砍掉。如今，苹果重新聚焦于独立运作的 AR 眼镜，试图通过轻量化设计和强大的 AI 功能，重新定义可穿戴设备的未来。除了 AR 眼镜，苹果还在探索类似 Meta 公司旗下雷朋眼镜的产品。虽然这类产品并非真正的 AR 设备，但配备人工智能、麦克风和摄像头后，有望为用户提供独特的体验。古尔曼认为，如果苹果能够充分发挥其设计优势，提供类似 AirPods 级别的音频质量，并将眼镜与 iPhone 紧密整合，这款产品有望成为市场爆款。然而，目前苹果尚未实现这一目标，而雷朋眼镜的成功已经为苹果进入 AR 领域树立了一个标杆。与此同时，苹果还在开发一款结合 AirPods 和摄像头的产品，通过收集环境信息助力 AI 功能的实现。不过，这一切都依赖于苹果能否完善其人工智能技术。古尔曼指出，苹果在 AI 领域的进展将直接影响其未来可穿戴设备的竞争力。对于 Vision Pro 的未来，古尔曼表示，2025 年不太可能看到新的 Vision Pro 问世。苹果在这一领域基本上回到了起点，所有资源都在向其他产品形态转移。不过，苹果也不会让 Vision Pro 完全消失，毕竟公司已经投入了大量资源。未来，苹果将继续推出 visionOS 的更新版本（如即将发布的 visionOS 3），并研发基于新一代 M 系列芯片的版本，同时探索更经济实惠的替代方案。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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