古尔曼称苹果调整可穿戴设备策略：Vision Pro失利，AR眼镜接棒

IT之家2025-03-09

IT之家 3 月 9 日消息，据彭博社记者马克・古尔曼在其最新一期《Power On》时事通讯中透露，苹果公司仍在持续探索智能眼镜及其他可穿戴设备的创新理念。尽管 Vision Pro 头显在技术层面堪称奇迹，但其在商业市场上的表现却不尽如人意，已然成为一款商业失败的产品。苹果意识到，继续沿用当前的开发路径投入资源已无太多价值，除非是为了提升设备的规格、降低成本与重量。因此，公司的关注重点已逐渐...

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紧密整合，那么这款产品有望成为市场上的爆款。令人费解的是，苹果至今尚未做到这一点。雷朋眼镜在市场上的表现相当出色，为苹果进入 AR 领域提供了一个良好的切入点。同时，苹果仍在积极开发一款将 AirPods 与摄像头相结合的产品。摄像头将通过收集周围环境的信息来助力人工智能功能的实现。当然，这一切都取决于苹果能否完善其人工智能技术。IT之家注意到，对于今年是否会推出新款 Vision Pro，古尔曼称可以合理推测 2025 年不太可能看到新的 Vision Pro 问世。古尔曼称正如其多次提到的，苹果在这一领域基本上是重新回到起点。所有迹象都表明，苹果的 Vision Products Group 正在将资源转向其他产品形态。然而，苹果也不能让 Vision Pro 就此消失，毕竟公司已经投入了大量资源，需要继续推出 visionOS 的更新版本（据古尔曼了解，即将发布的 visionOS 3 将是一个功能丰富的版本）。而且，搭载 M2 芯片的 Vision Pro 终将过时，苹果已经在研发基于新一代 M 系列芯片的未来版本，并继续探索更经济实惠的版本。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":1,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; 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