2024年中国智能平板市场：华为崛起，苹果遇挫

中关村在线2025-03-11

根据知名研究机构洛图科技最新发布的《中国智能平板零售市场月度追踪》报告显示，2024年中国消费级智能平板市场出货量达到2879.2万台，与2023年相比实现了2.2%的增长。在市场格局方面，线上市场销量排名前五的品牌分别为苹果、华为、小米、荣耀和联想，合计占据了69.1%的市场份额，尽管这一比例同比下降了3.9个百分点。值得注意的是，苹果在中国智能平板市场的表现出现了显著下滑。其线上销量份额降幅...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250311120840a26c5bdc&s=b><strong>中关村在线</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>根据知名研究机构洛图科技最新发布的《中国智能平板零售市场月度追踪》报告显示，2024年中国消费级智能平板市场出货量达到2879.2万台，与2023年相比实现了2.2%的增长。在市场格局方面，线上市场销量排名前五的品牌分别为苹果、华为、小米、荣耀和联想，合计占据了69.1%的市场份额，尽管这一比例同比下降了3.9个百分点。值得注意的是，苹果在中国智能平板市场的表现出现了显著下滑。其线上销量份额降幅...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250311120840a26c5bdc&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2750360997.AUD","symbol_name":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (AUDHDG) 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setback","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MACW.SI":0.6,"AAPL":0.6},"content_text":"根据知名研究机构洛图科技最新发布的《中国智能平板零售市场月度追踪》报告显示，2024年中国消费级智能平板市场出货量达到2879.2万台，与2023年相比实现了2.2%的增长。在市场格局方面，线上市场销量排名前五的品牌分别为苹果、华为、小米、荣耀和联想，合计占据了69.1%的市场份额，尽管这一比例同比下降了3.9个百分点。值得注意的是，苹果在中国智能平板市场的表现出现了显著下滑。其线上销量份额降幅达到10.2个百分点，至27.4%，销量同比更是大幅下跌了22.7%。洛图科技分析认为，苹果在中国市场的衰退主要归因于市场竞争的日益激烈以及自身产品性价比的不足。尽管苹果曾尝试通过降价活动来吸引消费者，但这些举措并未能有效下沉至中低价位段市场，同时，其在创新功能方面的表现也相对滞后。与苹果的颓势形成鲜明对比的是，国产品牌华为在智能平板市场上的强劲表现。凭借鸿蒙系统的跨设备协同等诸多优势，华为在线上市场的市占率较2023年大幅上涨了5.6个百分点，达到20.8%，销量同比更是暴涨了45.2%。特别是在线下市场，华为的市场份额更是高达近50%，显示出其在渠道布局和产品竞争力上的显著优势。华为MatePad 11.5\"S作为华为智能平板系列中的佼佼者，在享受国家补贴后价格降至1699元，这一亲民的价格策略使得该产品迅速成为市场上的畅销品，有效弥补了华为在中低端产品线的不足。此外，小米在智能平板市场上也取得了不俗的成绩。其线上市场的销量市占率比2023年上涨了1.5个百分点至11.1%，销量增速高达23.0%。小米平板6 Pro的强劲表现成为小米市场份额提升的重要推动力。洛图科技指出，苹果在中国智能平板市场的衰退进一步凸显了国产智能平板品牌的崛起。随着市场竞争的加剧和消费者需求的多样化，国产智能平板品牌在技术创新、产品性价比以及渠道布局等方面展现出了更强的竞争力。未来，随着5G、AI等技术的不断发展，智能平板市场将迎来更多的机遇和挑战，国产智能平板品牌有望继续保持强劲的增长势头。(9583554)","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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