贵阳楼市惊爆"茅台局中局"：外地人买房最多可平价买酒48瓶，50万买房换18瓶酒？收益不如银行理财

金融界2025-03-09

在贵阳楼市持续低迷的背景下，贵州省旅游产业发展集团近日推出"购房享茅台认购权"营销活动引发市场关注。根据规则，外省购房者购买30-50万元房产可获18瓶1499元飞天茅台认购资格，每增购20万元可多认购6瓶，上限48瓶。以当前茅台市场价2200元计算，该政策相当于给予购房者2.5%-4.8%的折让优惠。据了解，贵阳观山湖区多个参与项目均价约8500元/㎡，库存周期已超20个月。某项目销售经理坦言：...

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The income is not as good as bank financial management","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"161121":1,"600519":1},"content_text":"在贵阳楼市持续低迷的背景下，贵州省旅游产业发展集团近日推出\"购房享茅台认购权\"营销活动引发市场关注。根据规则，外省购房者购买30-50万元房产可获18瓶1499元飞天茅台认购资格，每增购20万元可多认购6瓶，上限48瓶。以当前茅台市场价2200元计算，该政策相当于给予购房者2.5%-4.8%的折让优惠。据了解，贵阳观山湖区多个参与项目均价约8500元/㎡，库存周期已超20个月。某项目销售经理坦言：\"活动推出两周，到访量提升但转化有限，多数客户认为让利空间不及预期。\"金融分析师算了一笔账：以总价50万元获18瓶配额为例，700元/瓶差价收益合计12600元，相当于2.52%的一次性收益。若将50万元购买银行理财，按照2.65%年利率计算，三年利息收益达39750元，且资金保持流动性。若选择R2级理财，年化3.2%的收益更具备持续增值优势。\"这本质上是开发商与酒企的联合去库存。\"房地产研究院张明教授指出，\"购房者需承担房产折旧风险、资金冻结成本以及茅台价格波动三重风险。对比当前货币基金普遍2%左右的7日年化收益，该方案对理性投资者吸引力有限。\"值得关注的是，活动要求购房者需在指定经销商处全款购酒，且需完成产权登记后方可行使认购权。法律人士提醒，从签约到取得购酒资格存在6-12个月时间差，其间若茅台市场价格下行，购房者或将面临\"房酒双损\"风险。在\"房住不炒\"政策基调下，此类跨界营销能否撬动跨省购房需求尚待观察。但对于投资者而言，需要注意的事，任何捆绑销售行为都需审慎评估真实收益，避免陷入\"捡芝麻丢西瓜\"的投资陷阱。\n\n\r\n            责任编辑：小讯","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.0","shortVersion":"4.36.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2518348281","isCrawlerRequest":true}