美股异动 | 爱奇艺(IQ.US)涨逾3% 发布 “奇炬“ 广告平台重构品效协同新范式

智通财经03-06

智通财经APP获悉，周四，爱奇艺(IQ.US)涨逾3%，报2.403美元。消息面上， 3月5日，爱奇艺在云南西双版纳举办效果广告客户大会，正式推出全新升级的广告投放平台 "奇炬"。该平台以AI技术为核心驱动力，深度整合 "长视频 + 微短剧" 双生态资源，构建起覆盖创意生产、精准投放、效果优化的全链路智能营销体系，为广告主提供品效协同的一站式解决方案。该平台的推出标志着爱奇艺从内容平台向智能营销...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohunote.com/m/news/2517854166?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-03-06 22:45","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2517854166","market":"hk","top_or_hot":-1,"title":"美股异动 | 爱奇艺(IQ.US)涨逾3% 发布 “奇炬“ 广告平台重构品效协同新范式","media":"智通财经","content":"<div>\n<p>智通财经APP获悉，周四，爱奇艺(IQ.US)涨逾3%，报2.403美元。消息面上， 3月5日，爱奇艺在云南西双版纳举办效果广告客户大会，正式推出全新升级的广告投放平台 \"奇炬\"。该平台以AI技术为核心驱动力，深度整合 \"长视频 + 微短剧\" 双生态资源，构建起覆盖创意生产、精准投放、效果优化的全链路智能营销体系，为广告主提供品效协同的一站式解决方案。该平台的推出标志着爱奇艺从内容平台向智能营销...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1258821.html\">网页链接</a>\n\n</div>\n","source":"stock_zhitongcaijing","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美股异动 | 爱奇艺(IQ.US)涨逾3% 发布 “奇炬“ 广告平台重构品效协同新范式</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n美股异动 | 爱奇艺(IQ.US)涨逾3% 发布 “奇炬“ 广告平台重构品效协同新范式\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-03-06 22:45 北京时间&nbsp;&nbsp;&nbsp;<a href=http://www.zhitongcaijing.com/content/detail/1258821.html><strong>智通财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>智通财经APP获悉，周四，爱奇艺(IQ.US)涨逾3%，报2.403美元。消息面上， 3月5日，爱奇艺在云南西双版纳举办效果广告客户大会，正式推出全新升级的广告投放平台 \"奇炬\"。该平台以AI技术为核心驱动力，深度整合 \"长视频 + 微短剧\" 双生态资源，构建起覆盖创意生产、精准投放、效果优化的全链路智能营销体系，为广告主提供品效协同的一站式解决方案。该平台的推出标志着爱奇艺从内容平台向智能营销...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1258821.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0051755006.USD","symbol_name":"摩根大通中国A (dist)","start_time":0,"source_url":"http://www.zhitongcaijing.com/content/detail/1258821.html","article_id":"2517854166","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2517854166","pubTimestamp":1741272337,"columns":[],"sourceInfo":{"source_id":"stock_zhitongcaijing","name":"智通财经网"},"weMediaInfo":null,"summary":"智通财经APP获悉，周四，爱奇艺涨逾3%，报2.403美元。消息面上， 3月5日，爱奇艺在云南西双版纳举办效果广告客户大会，正式推出全新升级的广告投放平台 \"奇炬\"。该平台的推出标志着爱奇艺从内容平台向智能营销生态服务商的战略升级，为数字广告行业探索出一条技术驱动、生态赋能的品效协同新路径。爱奇艺副总裁王瑞阳表示，奇炬平台通过技术迭代与生态融合，正在重构广告行业的 \"人 - 货 - 场\" 关系。","collect":0,"end_time":0,"defaultTopTitle":"zhitongcaijing.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"89888":"百度集团-SWR","LU0051755006.USD":"摩根大通中国A (dist)","LU1048596156.SGD":"Blackrock Asian Growth Leaders A2 SGD-H","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","LU0043850808.USD":"HSBC GIF ASIA EX JAPAN EQUITY \"AD\" INC","LU0052750758.USD":"富兰克林中国基金A Acc","LU0823426480.USD":"法巴中国股票经典Dis","LU0315179316.USD":"EASTSPRING INVESTMENTS ASIAN DYNAMIC \"A\" (USD) ACC","BK1575":"同股不同权","BK4531":"中概回港概念","HK0000320223.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) ACC","LU0173614495.USD":"富达中国焦点A","LU0197773160.USD":"HSBC GIF ASIA PACIF EX JAPAN EQ HD \"AC\" ACC","LU0856984785.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"ACH\" (SGDHDG) ACC","LU0197773673.USD":"HSBC GIF ASIA PACIF EX JAPAN EQ HD \"AS\" (USD) INC","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU0229945570.USD":"TEMPLETON BRIC \"A\" (USD) ACC","LU0228367735.SGD":"Eastspring Investments - Asian Equity Fund AS SGD","HK0000320264.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) ACC","BK1588":"回港中概股","LU2476274308.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"AT\" (USD) ACC","LU0762541174.USD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED INCOME \"AM2\" (USD) INC","BK1609":"ChatGPT概念","LU0831093199.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED INCOME \"AM3\" (SGDHDG) INC","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","LU0640798160.USD":"EASTSPRING INVESTMENTS GLOBAL EMERGING MARKET DYNAMIC \"A\" (USD) ACC","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","SG9999014674.SGD":"Nikko AM All China Equity A SGD","SG9999002828.SGD":"Eastspring Investments Unit Trusts - Dragon Peacock A SGD","LU0819121731.USD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"AC\" (USD) ACC","LU1115378108.SGD":"Eastspring Investments - Global Emerging Markets Dynamic AS SGD","BK4552":"Archegos爆仓风波概念","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","LU1048588211.SGD":"Blackrock Asian Dragon A2 SGD-H","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU0163747925.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY A ACC","BK4505":"高瓴资本持仓","LU0287142896.SGD":"Fidelity China Focus A-SGD","BK1095":"互动媒体与服务","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU0823426308.USD":"法巴中国股票基金","IQ":"爱奇艺","LU0630378692.HKD":"HSBC GIF ASIA PACIFIC EX JAPAN EQ HD \"AM2\" (HKD) INC","LU0762540952.USD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED INCOME \"AC\" (USD) ACC","LU1328615791.USD":"FULLERTON LUX FUNDS - ALL CHINA EQUITIES \"I\" (USD) ACC"},"translate_title":"Changes in U.S. stocks iQiyi (IQ.US) rose more than 3% and released the \"Qiju\" advertising platform to reconstruct a new paradigm of product-efficiency collaboration","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89888":0.6,"IQ":1},"content_text":"智通财经APP获悉，周四，爱奇艺(IQ.US)涨逾3%，报2.403美元。消息面上， 3月5日，爱奇艺在云南西双版纳举办效果广告客户大会，正式推出全新升级的广告投放平台 \"奇炬\"。该平台以AI技术为核心驱动力，深度整合 \"长视频 + 微短剧\" 双生态资源，构建起覆盖创意生产、精准投放、效果优化的全链路智能营销体系，为广告主提供品效协同的一站式解决方案。该平台的推出标志着爱奇艺从内容平台向智能营销生态服务商的战略升级，为数字广告行业探索出一条技术驱动、生态赋能的品效协同新路径。爱奇艺副总裁王瑞阳表示，奇炬平台通过技术迭代与生态融合，正在重构广告行业的 \"人 - 货 - 场\" 关系。未来将持续升级广告大模型，深化长短内容协同效应，致力于成为品牌实现商业增长的核心引擎。平台目前已覆盖微剧、电商、网服等重点行业，技术渗透率达 80%，预计年内将服务超5万家广告主。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease,movement","news_rank":0,"symbols":[],"gpt_button":0,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.33.1","shortVersion":"4.33.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2517854166"}