东吴证券：微信小店上线送礼物功能，有望创造新消费场景拉动新消费需求

东吴证券12-23 07:43

微信小店”自视频号小店升级而来，入驻门槛有所降低。从2024年8月25日起，腾讯将视频号小店正式升级为微信小店。新版本微信小店进一步简化了商家入驻流程，优化品牌认证和店铺命名体系，降低入驻门槛和保证金要求。同时，店铺和商品信息可在公众号（包括订阅号和服务号）、视频号（直播和短视频）、小程序以及搜一搜等多个微信场景中流转。微信小店上线送礼物功能，有望创造新消费场景拉动新消费需求。2024/12/19...

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