与ChatGPT展开竞争！谷歌据报道将在搜索引擎添加“AI模式”选项

华尔街见闻12-20 19:20

谷歌搜索有一个“大动作”要进行。当地时间12月19日，硅谷权威媒体The Information报道，谷歌将在搜索引擎中引入“切换到AI模式”的选项，以对话的形式为用户提供回答，旨在应对AI聊天机器人等竞争对手们带来的威胁。谷歌发言人表示： “随着我们最先进的模型不断发展，存在一个巨大的机会将这些新能力引入搜索，帮助人们发现更多的网络内容。” 据一位参与该产品开发的人士透露，谷歌计划向其...

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href=https://wallstreetcn.com/articles/3737436><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>谷歌搜索有一个“大动作”要进行。\n当地时间12月19日，硅谷权威媒体The Information报道，谷歌将在搜索引擎中引入“切换到AI模式”的选项，以对话的形式为用户提供回答，旨在应对AI聊天机器人等竞争对手们带来的威胁。谷歌发言人表示：\n\n“随着我们最先进的模型不断发展，存在一个巨大的机会将这些新能力引入搜索，帮助人们发现更多的网络内容。”\n\n据一位参与该产品开发的人士透露，谷歌计划向其...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3737436\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SG9999015986.USD","symbol_name":"LIONGLOBAL DISRUPTIVE INNOVATION \"I\" (USD) 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Google will reportedly add \"AI mode\" option to search engine","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"GOOG":1,"GOOGL":1,"USJW.SI":0.6},"content_text":"谷歌搜索有一个“大动作”要进行。\n当地时间12月19日，硅谷权威媒体The Information报道，谷歌将在搜索引擎中引入“切换到AI模式”的选项，以对话的形式为用户提供回答，旨在应对AI聊天机器人等竞争对手们带来的威胁。谷歌发言人表示：\n\n“随着我们最先进的模型不断发展，存在一个巨大的机会将这些新能力引入搜索，帮助人们发现更多的网络内容。”\n\n据一位参与该产品开发的人士透露，谷歌计划向其数十亿搜索用户提供“切换到AI模式”的选项，这个新标签将位于其他长期存在的标签左侧，在AI模式的对话式答案下方，谷歌会列出外部网站链接。\n值得注意的是，AI模式的界面与谷歌的Gemini AI聊天机器人几乎一模一样，但是，Gemini聊天机器人目前与谷歌的搜索引擎是分开的，并且在赶超竞争对手ChatGPT方面遇到了一些困难。\n因此，分析师指出，谷歌引入“切换到AI模式”的举措实际上是在扩展Gemini的受众，这也从侧面反映出了谷歌面临的压力——近几年，ChatGPT、Perplexity等聊天机器人改变了人们寻求信息的方式，人们开始习惯于使用聊天机器人来获取购物、食谱、旅游行程、写作等方面的信息。\n虽然目前ChatGPT似乎并未对谷歌搜索广告收入造成影响，但谷歌高管仍然在为这种可能性做准备，尤其是OpenAI还在继续推广其网络搜索功能。\nChatGPT此前表示，他们每周的用户数已超过3亿，虽然谷歌尚未披露Gemini聊天机器人的用户数量，但多家追踪聊天机器人使用情况的公司显示，ChatGPT遥遥领先于竞争对手。例如，分析公司Similarweb表示，2023年11月，ChatGPT的访客数量是Gemini的近14倍。\n不过有分析师指出，谷歌推出“AI模式”也面临着阻碍。\n目前，谷歌正因为垄断面临着处罚判决，美国司法部此前暗示，他们希望使谷歌更难利用其搜索引擎打击竞争对手，如AI聊天机器人。因此，司法部可能会要求联邦法官限制谷歌的“AI模式”或者类似的新功能。\n不过分析认为，谷歌可能会辩称，其搜索引擎一直以来都是由AI驱动的，因此这些变化不具有实质性影响。\n\n风险提示及免责条款\n\n            市场有风险，投资需谨慎。本文不构成个人投资建议，也未考虑到个别用户特殊的投资目标、财务状况或需要。用户应考虑本文中的任何意见、观点或结论是否符合其特定状况。据此投资，责任自负。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2492641933"}