城市奥莱，海澜之家的下一站？

国金证券12-20 22:06

（以下内容从国金证券《城市奥莱，海澜之家的下一站？》研报附件原文摘录）海澜之家(600398)前言本篇公司研究报告针对市场最为关心的京东奥莱项目做前瞻研究。一方面，立足折扣零售，分析新业态成败的制胜点；另一方面，拆解新业务合作模式并测算潜在空间。投资逻辑：1）折扣零售向纵深化演绎，奥莱逆势领跑。美日折扣零售诞生于经济下行期，根据智研咨询，2023年中国折扣规模1.8万亿，占比社零总额3.8%，供（...

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