中信建投：微信小店灰测“送礼物”功能，对打开微信电商GMV空间具有重要战略意义

新浪证券12-19

1、据36Kr，微信小店于12月17日开启“送礼物”功能灰度测试。除珠宝、教育培训类目外，原价不超过1万元的商品，将默认支持“送礼物”功能，商品详情页会展示“支持送礼物”入口。用户点击“送给朋友”，拉起“确认礼物”页面，选择款式、朋友，完成支付后，礼物将自动送出。接收方会在聊天对话看到礼物信息，填写收货地址，就能正式收下礼物。用户在“送礼物”的过程中，每次只能给一位朋友赠送一件商品，赠送后不支持...

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