港澳引入内地轻户外品牌“蕉下” 尚晋国际(02528.HK)：助会员结构年轻化应对消费降级

阿斯达克财经2024-12-16

尚晋国际控股(02528.HK) 公布，于港澳市场引进内地轻户外品牌“蕉下”，并在铜锣湾时代广场开设本港首间门店；以及在澳门板樟堂前地、新濠影汇开设两间门店。尚晋集团首席执行官陈幸仪表示，“蕉下”品牌定位轻量化、适合年轻人及大众的品牌。至于集团以往引入的通常属轻奢级别品牌，因应现时消费降级的情况，故是次寻求性价比更高、符合大众需求的品牌。陈幸仪相信，上述新引入的品牌将能拓宽集团会员层面，同时有利...

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