霸王茶姬挖来麦当劳前CFO

华尔街见闻12-13

作者 | 王小娟编辑 | 周智宇拥有草根创业故事的霸王茶姬，一直在谋划全方面的升级。过去很长一段时间，霸王茶姬都致力于通过门店和包装的升级，让自己看起来更加时尚。而从去年以来，谋划上市也成了霸王茶姬接下来一段时间的工作重点。 12月13日，华尔街见闻获悉，霸王茶姬挖来了麦当劳中国前CFO（首席财务官）黄鸿飞担任CFO。随着这位资深财务人士的加入，霸王茶姬为冲刺上市铆足了劲。黄鸿飞是麦当劳...

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周智宇\n拥有草根创业故事的霸王茶姬，一直在谋划全方面的升级。\n过去很长一段时间，霸王茶姬都致力于通过门店和包装的升级，让自己看起来更加时尚。而从去年以来，谋划上市也成了霸王茶姬接下来一段时间的工作重点。\n12月13日，华尔街见闻获悉，霸王茶姬挖来了麦当劳中国前CFO（首席财务官）黄鸿飞担任CFO。随着这位资深财务人士的加入，霸王茶姬为冲刺上市铆足了劲。\n黄鸿飞是麦当劳...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3736938\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0417517546.SGD","symbol_name":"Allianz US Equity Cl AT Acc 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周智宇\n拥有草根创业故事的霸王茶姬，一直在谋划全方面的升级。\n过去很长一段时间，霸王茶姬都致力于通过门店和包装的升级，让自己看起来更加时尚。而从去年以来，谋划上市也成了霸王茶姬接下来一段时间的工作重点。\n12月13日，华尔街见闻获悉，霸王茶姬挖来了麦当劳中国前CFO（首席财务官）黄鸿飞担任CFO。随着这位资深财务人士的加入，霸王茶姬为冲刺上市铆足了劲。\n黄鸿飞是麦当劳中国的元老级人物，他曾在麦当劳工作近30年。其于1995年加入麦当劳中国，中间曾短暂离开。2012年底，他被任命为麦当劳中国的CFO，到今年已经在这一职位上干了12年。\n期间，黄鸿飞也参与了麦当劳中国的一众节点大事。比如此前知名的麦当劳中国股权结构的升级，黄鸿飞就是推动者之一。\n不过黄鸿飞的能力不仅限于财务方面，在麦当劳期间，他还积累了综合的业务能力。这与当前霸王茶姬的诉求相匹配。\n近几年，想让品牌持续升级又在谋划上市的霸王茶姬，也在对组织方面进行变革。除了CFO这种直接与上市进程相关的职位，还引入了不少来自知名大厂和竞争对手的高管。\n崇拜华为狼性文化的创始人张俊杰格外青睐来自华为的高管。\n此前的CFO万晖曾经是华为全球财务副总监，在其担任时期，霸王茶姬的出海攻势迅猛；供应链负责人付熙，也曾在华为德国和俄罗斯市场担任供应链负责人，之后又成为大疆和喜茶的前供应链总监。\n另外，还有一众来自同行的高管。比如霸王茶姬产研中心总经理胡维仁，曾担任贡茶和喜茶的产品部总监，法务及政府事务负责人权岐凤来自喜茶，运营负责人陆冕曾是茶煮KRAFTEA的联合创始人。\n当前，仅从升级来看，霸王茶姬的时尚程度、流量水平以及高管团队，已经不输行业大公司，但谋划上市还得看时机。\n对于茶饮赛道来说，黄金时代已经不再。过去的网红茶饮品牌们所讲的故事对于资本市场来说都太重复。不论是已经上市的，还是在排队上市的，都在资本市场上表现极其平庸，这让投资者不敢再出手。\n不过，近期中国证监会国际合作司发布关于Guming Holdings Limited（古茗控股有限公司）境外发行上市备案通知书，这意味着古茗已经获得了境外上市的前置许可，这对谋划上市的茶饮品牌来说，可谓是一个新的信号。\n与古茗相比，霸王茶姬显然有着更大的野心。对于新上任的黄鸿飞而言，能不能带领霸王茶姬闯出一条新的茶饮上市路，值得市场期待。风险提示及免责条款\n\n            市场有风险，投资需谨慎。本文不构成个人投资建议，也未考虑到个别用户特殊的投资目标、财务状况或需要。用户应考虑本文中的任何意见、观点或结论是否符合其特定状况。据此投资，责任自负。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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