拉丁美洲地区智能手机Q3出货量排名：小米第三 OPPO第五

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据最新的Counterpoint Research市场监测报告，2024年第三季度拉丁美洲智能手机出货量同比增长了11.2%，实现了连续三个季度的双位数增长。此次增长主要受到中国品牌在该地区激烈竞争的推动，这些品牌不断增加在拉丁美洲的市场份额。本季度内，市场开始为11月至1月的假日销售季节提前增加库存。三星、摩托罗拉和小米等品牌受益于它们在巴西和阿根廷的强大市场影响力。该地区大多数国家实现了同比...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20241212170948a1e8a48c&s=b><strong>爱集微</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>据最新的Counterpoint Research市场监测报告，2024年第三季度拉丁美洲智能手机出货量同比增长了11.2%，实现了连续三个季度的双位数增长。此次增长主要受到中国品牌在该地区激烈竞争的推动，这些品牌不断增加在拉丁美洲的市场份额。本季度内，市场开始为11月至1月的假日销售季节提前增加库存。三星、摩托罗拉和小米等品牌受益于它们在巴西和阿根廷的强大市场影响力。该地区大多数国家实现了同比...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20241212170948a1e8a48c&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1481107354.HKD","symbol_name":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) 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fifth","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"01810":1,"XIACY":0.6},"content_text":"据最新的Counterpoint Research市场监测报告，2024年第三季度拉丁美洲智能手机出货量同比增长了11.2%，实现了连续三个季度的双位数增长。此次增长主要受到中国品牌在该地区激烈竞争的推动，这些品牌不断增加在拉丁美洲的市场份额。本季度内，市场开始为11月至1月的假日销售季节提前增加库存。三星、摩托罗拉和小米等品牌受益于它们在巴西和阿根廷的强大市场影响力。该地区大多数国家实现了同比增长，只有阿根廷、哥伦比亚和厄瓜多尔出现了下滑，因为这些国家仍在不同程度的经济危机中。然而，在这些国家中，阿根廷的环比增长最高，出货量较上一季度翻了一番以上。在2024年第三季度，4G智能手机继续推动拉丁美洲的出货量增长，而5G智能手机的增长则停滞不前，因为5G技术在该地区的消费者中并不是优先考虑的因素。大多数拉美消费者更倾向于选择价格更便宜的手机，或者愿意花钱购买具有更好相机、更大屏幕或更多内存的手机。中国品牌提供的价格实惠且功能优良的4G手机，使得用户更容易选择4G手机。从厂商来看，三星在2024年第三季度的出货量同比增长约5%，结束了连续两年的季度同比下降。摩托罗拉的出货量同比增长超过5%，主要得益于该品牌采取的积极低价策略。其Moto G34是该地区最具性价比的5G机型之一。小米的出货量也同比增长了6%。巴西政府对灰色市场的打击加强，直接影响了小米的出货量。小米在阿根廷的本地组装的手机增长，助推该品牌的增长。哥伦比亚、墨西哥和中美洲其他小国也对小米的出货量增长做出了贡献。苹果在该地区的出货量同比增长了21%，主要得益于巴西和墨西哥的市场。苹果通过在巴西本地组装并更积极地降低旧款机型价格来推动销售。iPhone 13在2024年第三季度成为该地区最畅销的苹果手机机型。iPhone 16的发布时间在各国不同，只有墨西哥与全球发布同步，其他国家的预售在全球发布后一到两周进行，其他国家的正式销售将于10月初开始。OPPO在该地区的出货量同比增长49.1%。在墨西哥，OPPO仍然稳居前三大品牌，同时其在哥伦比亚的市场地位有所提升。OPPO通过赞助音乐活动加大了在哥伦比亚的营销力度。然而，由于来自其他中国品牌的强烈竞争，OPPO在拉美其他国家扩展市场的进展遇到困难。荣耀在该季度实现了双位数的同比增长。虽然该品牌在拉美地区仍在建立市场基础，但已经在大多数拉美国家跻身前五名。荣耀在中美洲和加勒比地区的表现尤其突出。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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