珀莱雅王莉：行业销售费用率提升的拐点还没有到来，未来还会延续

新浪财经12-03

12月3日，2024年三季度沪市主板美妆行业专场集体业绩说明会召开。会议现场，在回答“如何看待美妆行业费用率高企”的问题时，珀莱雅财务负责人、副总经理、董事会秘书王莉表示，美妆行业的销售费用率普遍在45%至50%，这与近年来行业的渠道变迁和竞争环境有密切关系。但化妆品行业的费用率目前还没有到拐点，还将持续下去。未来，珀莱雅销售费用的投向将重点提升转化效率，同时进一步加大品牌力的投入，做...

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