永辉超市欲做“中国的Costco”？叶国富、于东来坚定看好

中国网财经12-03

中国网财经12月3日讯自今年5月启动调改升级以来，永辉超市全国20家门店现已完成调改开业。日前，永辉超市第一大股东——名创优品集团创始人、董事会主席兼首席执行官叶国富，与胖东来创始人、董事长于东来首次会面，就永辉超市的调改升级进行深入交流。　　今年9月，名创优品宣布以63亿元收购永辉超市，成为其第一大股东。交流会上，叶国富重申品质零售，呼吁回归零售本质、回归消费者，卷品质、卷创新，不卷价格。在他...

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Ye Guofu and Yu Donglai are firmly optimistic","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MNSO":1,"COST":1},"content_text":"中国网财经12月3日讯 自今年5月启动调改升级以来，永辉超市全国20家门店现已完成调改开业。日前，永辉超市第一大股东——名创优品集团创始人、董事会主席兼首席执行官叶国富，与胖东来创始人、董事长于东来首次会面，就永辉超市的调改升级进行深入交流。　　今年9月，名创优品宣布以63亿元收购永辉超市，成为其第一大股东。交流会上，叶国富重申品质零售，呼吁回归零售本质、回归消费者，卷品质、卷创新，不卷价格。在他看来，永辉超市有“做你身边最幸福的品质社区超市”的特质和韧性，希望将其打造成为适合中国家庭消费的Costco和山姆。　　对此于东来表示，永辉超市要做中国的Costco并不难，一方面在于团队愿意干，另一方面要保障产品品质。“企业家要快乐地做企业，以人为本；产品要有一流的品质，其次要实用，体现对生活的品味；员工开心，顾客的感受好，内在品质好，这三者结合起来，就不是产生满足了，是产生美了。”于东来对永辉的调改大力支持并充满信心。　　交流中，叶国富和于东来坚定看好永辉超市，坚定调改路线。叶国富认为，胖东来是行业佼佼者，一至两年，永辉超市学习胖东来的七八十分，未来将继续学习，不断优化，不断接近胖东来。　　目前，永辉超市正通过胖东来帮扶及学习胖东来自主调改两种模式，陆续对全国门店进行调改，未来仍将通过上述两种模式继续双线并行。据了解，春节前夕，永辉超市调改店数量将增至40家到50家。查看原图 45K","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.4","shortVersion":"4.29.4","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2488992201"}