宝洁旗下高端护肤品牌正式停止运营，国际美妆巨头一月连关三店

广州日报11-25

11月25日，宝洁旗下高端护肤品牌TULA Skincare图拉正式停止运营。截至发稿前，在短短一个月的时间内，国际美妆巨头三大高端护肤品牌接连关闭线上门店。包括半月前，花王旗下高端护肤品牌EST宣布闭店，联合利华旗下高端药妆品牌Garancia格蕾森亚宣布闭店。　　品牌公告截图　　记者留意到，TULA Skincare图拉公布的闭店原因，是由于品牌战略方向的调整和重新规划；而Garancia...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2486708425?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2024-11-25 21:46","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2486708425","market":"hk","top_or_hot":-1,"title":"宝洁旗下高端护肤品牌正式停止运营，国际美妆巨头一月连关三店","media":"广州日报","content":"<div>\n<p>11月25日，宝洁旗下高端护肤品牌TULA Skincare图拉正式停止运营。截至发稿前，在短短一个月的时间内，国际美妆巨头三大高端护肤品牌接连关闭线上门店。包括半月前，花王旗下高端护肤品牌EST宣布闭店，联合利华旗下高端药妆品牌Garancia格蕾森亚宣布闭店。 　　品牌公告截图　　记者留意到，TULA Skincare图拉公布的闭店原因，是由于品牌战略方向的调整和重新规划；而Garancia...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202411253250040067.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>宝洁旗下高端护肤品牌正式停止运营，国际美妆巨头一月连关三店</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n宝洁旗下高端护肤品牌正式停止运营，国际美妆巨头一月连关三店\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-11-25 21:46 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202411253250040067.html><strong>广州日报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>11月25日，宝洁旗下高端护肤品牌TULA Skincare图拉正式停止运营。截至发稿前，在短短一个月的时间内，国际美妆巨头三大高端护肤品牌接连关闭线上门店。包括半月前，花王旗下高端护肤品牌EST宣布闭店，联合利华旗下高端药妆品牌Garancia格蕾森亚宣布闭店。 　　品牌公告截图　　记者留意到，TULA Skincare图拉公布的闭店原因，是由于品牌战略方向的调整和重新规划；而Garancia...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202411253250040067.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4567","symbol_name":"ESG概念","start_time":0,"source_url":"http://finance.eastmoney.com/a/202411253250040067.html","article_id":"2486708425","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2486708425","pubTimestamp":1732542390,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"11月25日，宝洁旗下高端护肤品牌TULASkincare图拉正式停止运营。截至发稿前，在短短一个月的时间内，国际美妆巨头三大高端护肤品牌接连关闭线上门店。包括半月前，花王旗下高端护肤品牌EST宣布闭店，联合利华旗下高端药妆品牌Garancia格蕾森亚宣布闭店。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"BK4567":"ESG概念","LU0124676726.USD":"AB SICAV I - SUSTAINABLE US THEMATIC PORTFOLIO \"A\" (USD) ACC","BK4585":"ETF&股票定投概念","BK4534":"瑞士信贷持仓","LU0237698245.USD":"富达环球地产基金A","LU1868837300.USD":"CT (LUX) I AMERICAN FUND \"9\" (USD) ACC","BK4533":"AQR资本管理(全球第二大对冲基金)","IE00B1XK9C88.USD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A\" (USD) ACC","LU1162221912.USD":"FRANKLIN INCOME \"A\" (USD) ACC","LU0640476718.USD":"THREADNEEDLE (LUX) US CONTRARIAN CORE EQ \"AU\" (USD) ACC","LU1280957306.USD":"THREADNEEDLE (LUX) US CONTRARIAN CORE EQUITIES \"AUP\" (USD) INC","BK4558":"双十一","IE00BBT3K403.USD":"LEGG MASON CLEARBRIDGE TACTICAL DIVIDEND INCOME \"A(USD) ACC","LU0234572021.USD":"高盛美国核心股票组合Acc","LU1868836914.USD":"CT (LUX) I AMERICAN \"3\" (USD) ACC","SG9999002232.USD":"Allianz Global High Payout USD","LU1868837136.USD":"CT (LUX) I AMERICAN \"8\" (USD) ACC","SG9999002224.SGD":"Allianz Global High Payout SGD","LU0320765646.SGD":"FTIF - Franklin Income A MDIS SGD-H1","SG9999014559.SGD":"United Income Focus Trust Dis SGD","LU1868836591.USD":"CT (LUX) I AMERICAN \"1U\"(USD) ACC","BK4588":"碎股","BK4550":"红杉资本持仓","PG":"宝洁","IE00BWXC8680.SGD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A5\" (SGD) ACC","LU1868836757.USD":"CT (LUX) I AMERICAN FUND \"2\" (USD) ACC","IE00B3T34201.USD":"BNY MELLON GLOBAL EQUITY INCOME \"B\" (USD) INC","LU1066051498.USD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM2\" (USD) INC","LU1430594728.SGD":"Eastspring Investments - Global Low Volatility Equity AS SGD","LU0689626769.HKD":"AB SICAV I - SUSTAINABLE US THEMATIC PORTFOLIO \"A\" (HKD) ACC","SG9999014567.USD":"UOB UNITED INCOME FOCUS TRUST FUND (USD) ACC","LU1066053197.SGD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM3\" (SGDHDG) INC","LU0868494617.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD) ACC","LU0096364046.USD":"CT (LUX) I AMERICAN \"DU\" (USD) ACC","LU0323591593.USD":"SCHRODER ISF QEP GLOBAL QUALITY \"A\" (USD) ACC","IE000M9KFDE8.USD":"NEUBERGER BERMAN US LARGE CAP VALUE \"A\" (USD) ACC","SG9999015358.SGD":"United Income Focus Trust Dis SGD-H","BK4581":"高盛持仓","LU0061475181.USD":"THREADNEEDLE (LUX) AMERICAN \"AU\" (USD) ACC","BK4504":"桥水持仓","LU2552382215.SGD":"WELLINGTON US BRAND POWER \"A\" (SGDHDG) ACC","SG9999015341.SGD":"United Income Focus Trust Acc SGD-H","SG9999001440.SGD":"United Global Dividend Equity Fund A SGD Dist","LU2552382058.USD":"WELLINGTON US BRAND POWER \"A\" (USD) ACC","SG9999014542.SGD":"United Income Focus Trust Acc SGD","LU2552382132.HKD":"WELLINGTON US BRAND POWER \"A\" (HKD) ACC","LU1929549753.HKD":"FRANKLIN INCOME \"A\" (HKD) INC","IE00BLSP4452.SGD":"Legg Mason ClearBridge - Tactical Dividend Income A Mdis SGD-H Plus","SG9999014575.USD":"UOB UNITED INCOME FOCUS TRUST FUND (USDHDG) INC","LU0094547139.USD":"abrdn SICAV I - GLOBAL SUSTAINABLE EQUITY FUND \"A\" (USD) ACC"},"translate_title":"Procter & Gamble's high-end skin care brand officially ceased operations, and the international beauty giant closed three stores in a row in January","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PG":1},"content_text":"11月25日，宝洁旗下高端护肤品牌TULA Skincare图拉正式停止运营。截至发稿前，在短短一个月的时间内，国际美妆巨头三大高端护肤品牌接连关闭线上门店。包括半月前，花王旗下高端护肤品牌EST宣布闭店，联合利华旗下高端药妆品牌Garancia格蕾森亚宣布闭店。 　　品牌公告截图　　记者留意到，TULA Skincare图拉公布的闭店原因，是由于品牌战略方向的调整和重新规划；而Garancia格蕾森亚则直言因持续亏损造成无法完成品牌销售预期；品牌EST则表示是销售战略的调整，并没有退出中国市场。业内人士表示，就目前中国美妆市场的发展情况看来，闭店本质上更多是因为高端美妆的渠道与路线仍未打通。　　对此，也有不少业内分析师认为，当市场不再有确定性上升，“壮士断臂”的结束也许是目前最好的“止血剂”。此外，巨头们降低成本的手段除了关闭部分品牌门店（线上线下）外，还包括砍掉业务线以及裁员。　　是否还有机会再翻盘？　　“站在品牌端来看，闭店品牌需要解决的核心问题是从内至外的。”一名美妆业内资深人士透露，从前以核心大单品打入中国市场的国际美妆品牌的通病，是产品迭代慢、价格优势不突出，消费人群小众。“国内电商平台的战略部署不仅拼产品，还拼人气、速度以及运营手段。”该资深人士告诉记者，不能及时与中国市场动态与变化同步，是这些巨头旗下品牌们闭店的最大主因，也许更换优秀的本土人才，快速重新布局在华策略，还是有机会捕捉下一波行业红利的。　　值得注意的是，面对中国市场整体的增长放缓，头部集团企业也有“部分城市继续开店，部分门店关闭”的情况，比如欧莱雅全面调整门店布局，进一步深入到三四线城市；也有开始押注以前未发力的平台寻找销售增量，比如宝洁开始押注抖音。业内人士表示，聚焦战略，将是未来国际美妆集团更为稳妥的策略与发展方向。（文章来源：广州日报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-2","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2486708425"}