存货123亿！海澜之家，卖不动了？

侃见财经11-22 08:51

存货 123 亿！海澜之家卖不动了？说说海澜之家的情况！1.男人衣柜海澜之家也卖不动了。海澜之家的成功离不开独树一帜的 ODM 模式，2017 年财报中曾详细介绍该模式，采购环节主要采取零售导向的赊购联合开发等模式，商品以赊购为主，货款逐月与供应商结算。2.在生产端，海澜之家直接向供应商采购成品，不负责设计生产，且卖不出去的服饰可退还生产商。在销售端，主要采取加盟制，加盟商不参与具体经营，门店...

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