国产手机齐发新品致iPhone双11销量两位数下滑

界面11-21 12:25

界面新闻记者 |方诗琪界面新闻编辑 |宋佳楠国内手机市场的低迷需求未能因大促而提振。日前，研究咨询机构Counterpoint的一份报告指出，今年双11期间（2024年第44-45周，10月28日至11月10日），智能手机销量较去年同期下降9%。报告显示，双11期间，各手机厂商中，华为表现最为亮眼，同比增长7%。这一增长主要得益于Pura 70系列、Mate 60系列以及新发布的搭载5G麒麟SoC...

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|宋佳楠国内手机市场的低迷需求未能因大促而提振。日前，研究咨询机构Counterpoint的一份报告指出，今年双11期间（2024年第44-45周，10月28日至11月10日），智能手机销量较去年同期下降9%。报告显示，双11期间，各手机厂商中，华为表现最为亮眼，同比增长7%。这一增长主要得益于Pura 70系列、Mate 60系列以及新发布的搭载5G麒麟SoC...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20241121122631a24a4717&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK1589","symbol_name":"北水核心资产","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20241121122631a24a4717&s=b","article_id":"2485725487","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20241121122631a24a4717&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, 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11","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"AAPL":0.9,"01810":0.9,"XIACY":0.6},"content_text":"界面新闻记者 |方诗琪界面新闻编辑 |宋佳楠国内手机市场的低迷需求未能因大促而提振。日前，研究咨询机构Counterpoint的一份报告指出，今年双11期间（2024年第44-45周，10月28日至11月10日），智能手机销量较去年同期下降9%。报告显示，双11期间，各手机厂商中，华为表现最为亮眼，同比增长7%。这一增长主要得益于Pura 70系列、Mate 60系列以及新发布的搭载5G麒麟SoC的Nova 13系列的大幅降价。vivo销量同比增长5%，主要归功于价格实惠的Y系列，以及新发布的X200系列和iQOO的销量激增。相比之下，苹果与荣耀均出现同比两位数百分比的下滑。尽管新上市的X60系列表现强劲，但在激烈的市场竞争下，荣耀整体销量仍同比下滑15%。而由于上市时间较晚，新上市的Magic 7系列在第45周才开始拉动销量。上述机构指出，为了抢占双11市场份额，除华为外，中国各大手机厂商都在双11前推出了最新旗舰产品。而在去年，只有小米提前推出了旗舰产品。虽然这种“赶场”举动会在一定程度上影响旧机型的销量，但中国厂商推出的旗舰机型数量之多，也给苹果iPhone 16系列的销售带来不小压力。不过，iPhone 16 Pro和iPhone 16 Pro Max仍是双11期间最畅销的机型。根据淘宝方面数据，10月21日20时，2024年天猫双11开卖仅5分钟，苹果成交金额超10亿元。华为、小米、vivo等品牌仅迅速破亿元。小米的手机销量也出现了下滑，同比下降6%。该机构指出，尽管小米手机总销量有所下滑，但新发布的小米15系列在双11期间取得了良好的开局，小米在国内中高端市场的品牌知名度正在提升。需要注意的是，今年的双11开启时间提早到10月14日，持续了近一个月。不同的计算口径下，得到的数据差异较大。另一家分析机构TechInsights追踪了从10月14日至11月11日期间的中国智能手机销售情况，该机构亦认为，排除销售周期延长这一因素后，双11期间中国智能手机的销量反而呈现年度下滑趋势。据TechInsights估算，双11期间线上销量前三大品牌分别是苹果、小米、vivo，销售额前三的品牌是苹果、小米、华为。就厂商表现而言，苹果在高端市场（6000元以上）仍占据主导地位。小米在入门级至中端市场的增长推动下，与苹果的差距有所缩小。vivo销量超越荣耀，位居第三；华为则拥有中国厂商中最高的ASP（平均售价）。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"Product Release","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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