京东超市酒类业务部相关负责人：零售永远在创新的路上

云酒头条16:42

专题：2024酒业创新与投资大会　　11月23日，“传承经典创新无界”AIIC2024酒业创新与投资大会主论坛——全球酒业创新案例发布活动，在海南海口举办。　　京东超市酒类业务部相关负责人出席活动并发表主旨演讲。　　京东于2004年正式涉足电商领域，十年后即2014年京东奔赴纳斯达克挂牌上市，并成功跻身全球前十大互联网公司排行榜。　　经过二十年的发展，京东已经从一家单纯的电商企业成长为...

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Supermarket: Retail is always on the road of innovation","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"09618":1,"JD":1},"content_text":"专题：2024酒业创新与投资大会\n\n　　11月23日，“传承经典 创新无界”AIIC2024酒业创新与投资大会主论坛——全球酒业创新案例发布活动，在海南海口举办。\n　　京东超市酒类业务部相关负责人出席活动并发表主旨演讲。\n　　京东于2004年正式涉足电商领域，十年后即2014年京东奔赴纳斯达克挂牌上市，并成功跻身全球前十大互联网公司排行榜。\n　　经过二十年的发展，京东已经从一家单纯的电商企业成长为一家“以供应链为基础的技术与服务企业”。目前，京东的业务已涉及零售、科技、物流、健康、产发、工业、自有品牌、保险和国际等多个领域。\n　　“京东已经是线上最大的零售平台，在规模稳定增长的同时，也在不断做着创新。”据负责人介绍，今年双11期间，更多是在细分品类和细分创新上取得了突破。\n　　京东超市酒类业务部相关负责人表示：“零售的本质在于固定的创新，零售本身也是不停地在创新中竞争，在创新中向消费者提供更好的产品和服务的过程。”\n　　随后他介绍了京东在酒类领域做的九大创新：\n　　一是品类创新，以鉴真技术为支撑，重构老酒业务的供应链体系，通过老酒自营加强供应链，确保货品充足，玩法多样；\n　　二是场景创新，聚焦宴席酒需求，以货品为核心，以服务为驱动，强化运营；\n　　三是供给创新，为高净值用户提供高端酒类和品牌，举办高端品鉴会，提供情绪价值，打造直供酒庄酒厂的京东专属服务，确保品牌品类齐全；\n　　四是需求创新，一方面满足消费者多口味需求，提升用户喝酒计划性，另一方面满足消费者省钱、社交需求，凸显礼盒/次卡的价值创造，以用户多口味需求出发，创新产出“组合装多口味”、“啤酒兑换次卡”；\n　　五是趋势创新，洞察潜在用户需求，将酒吧场景转移到居家，满足DIY调酒和轻社交聚会需求，推出盲盒和新品礼盒；\n　　六是跨界创新，满足消费者餐酒搭配需求和酒厂品宣/开瓶率需求，开创“酒+菜“的微综艺模式；\n　　七是体验创新，会员积分挖掘用户价值，包装升级等，通过在细节上的改进不断提升客户体验；\n　　八是品牌创新，洞察行业趋势，助力产品研发，利用自有品牌为消费者提供超高质价比的商品，；\n　　九是文化创新，借势超级IP传播红酒品类文化。\n　　京东超市酒类业务部相关负责人最后总结道：“零售行业永远在创新的路上，并且通过创新不断进步。面对创新，我们既要积极拥抱又要如履薄冰。每一次创新的成功，都能给客户带来商品、体验和服务的升级，都能推动行业的进步。”\n\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：王翔","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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