亚马逊盯上了京东6亿用户

华尔街见闻13:34

作者 | 刘宝丹编辑 | 黄昱电商行业经过了二十多年的发展后，两个全球最大的自营平台亚马逊和京东终于走到了一起。近日，京东与亚马逊海外购共同宣布，“亚马逊海外官方旗舰店”在京东正式开业。这意味着，消费者在京东平台可以直接购买亚马逊提供的跨境商品。截至目前，亚马逊、沃尔玛、乐天均已在全球购开设了海外官方旗舰店。实际上，京东和亚马逊牵手，早就有迹可循。今年7月，亚马逊海外购宣布，其海外官方...

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黄昱\n电商行业经过了二十多年的发展后，两个全球最大的自营平台亚马逊和京东终于走到了一起。\n近日，京东与亚马逊海外购共同宣布，“亚马逊海外官方旗舰店”在京东正式开业。这意味着，消费者在京东平台可以直接购买亚马逊提供的跨境商品。\n截至目前，亚马逊、沃尔玛、乐天均已在全球购开设了海外官方旗舰店。\n实际上，京东和亚马逊牵手，早就有迹可循。\n今年7月，亚马逊海外购宣布，其海外官方...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3735035\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0315179316.USD","symbol_name":"EASTSPRING INVESTMENTS ASIAN DYNAMIC \"A\" (USD) 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黄昱\n电商行业经过了二十多年的发展后，两个全球最大的自营平台亚马逊和京东终于走到了一起。\n近日，京东与亚马逊海外购共同宣布，“亚马逊海外官方旗舰店”在京东正式开业。这意味着，消费者在京东平台可以直接购买亚马逊提供的跨境商品。\n截至目前，亚马逊、沃尔玛、乐天均已在全球购开设了海外官方旗舰店。\n实际上，京东和亚马逊牵手，早就有迹可循。\n今年7月，亚马逊海外购宣布，其海外官方旗舰店入驻京东，开启试运营阶段。华尔街见闻从知情人士处获悉，这次尝试取得了不错成绩，尤其在刚刚过去的双十一期间，亚马逊海外官旗粉丝数量呈现双位数增长，势头不错。\n在经过3个多月的磨合后，亚马逊的店铺正式开业了。业内分析认为，这是一场互利共赢的合作，双方可以实现各自的业务诉求。\n近年来，亚马逊在国内的业务推进并不顺利，Kindle电子书店、应用商店陆续关停，今年4月，亚马逊曝出裁员消息。对亚马逊来说，要想继续推进海外购业务，和国内的电商平台合作不失为明智之举。\n本色智库执行院长张周平认为，亚马逊海外购想在国内电商市场中寻求更多的市场机会与空间，对京东的用户数量和物流配送的体系有较好的推动作用。同时，亚马逊海外购能够丰富京东对品类和海外商品的需求。\n华尔街见闻获悉，这次亚马逊在中国市场开出首个官方旗舰店，而且放在京东，主要基于两方面考量：\n一是，京东拥有约6亿活跃用户，他们对品质和服务有着较高要求，也具备较高的消费能力和品牌忠诚度，这与亚马逊海外购平台的调性比较相符，亚马逊意在借此提升其在中国市场的渗透力和品牌影响力。\n二是，亚马逊看中了京东的品质和服务保障。比如，目前京东拥有超200项针对消费者痛点的基础服务，并已逐步建立起规模最大，服务、技术行业领先的客服团队。\n作为京东旗下跨境进口的一站式消费平台，京东全球购于2015年正式上线，彼时刘强东认为，国人出去旅游，总是大皮箱小皮箱的购物、扫货，现在是跨境电商的年代，应该把这块业务做起来。\n从模式来看，京东全球购主要采用自营+POP模式，自营模式是京东自主采购，由保税区内专业服务企业提供支持服务；平台模式则是通过跨境电商模式引入海外品牌商品，销售的主体直接就是海外的公司。\n目前，京东全球购成立了欧洲、日本、韩国三大直采中心，并在全球构建了庞大的京东自营买手网络，吸引来自全球100多个国家和地区的超千万商品，且80%的自营爆款商品均已实现次日达。\n国内电商正处于激烈的大洗牌阶段。自从刘强东回归后，京东采取了一系列反击措施，已经稳住了基本盘。根据三季度财报，京东实现收入2604亿元，同比增长5.1%，经营利润为120亿元，增加29.5%，均超出市场预期。\n不过，要想持续保持竞争力，还需要不断寻找增量空间，在这种背景下，探索多时的京东全球购业务，有望发挥更大的作用。\n据悉，京东亚马逊海外官方旗舰店正式开业后，将为消费者带来40万来自亚马逊海外购的全球热卖好物，超过12000个国际品牌，覆盖健康、数码、美妆、家居、玩具、户外等全品类。\n华尔街见闻获悉，“亚马逊海外购黑五全球购物季”将于11月21日上线京东，海量进口货品的折扣力度低至3折，自正式开业起至2024年底，京东亚马逊海外官方旗舰店将推出限时零门槛免邮优惠。\n时效方面，消费者可以享受全店单件免邮服务，商品将通过亚马逊海外购国际直邮或亚马逊海外购宁波前置保税仓发货，最快2日即可送达。\n这只是一个开始，华尔街见闻获悉，未来，京东和亚马逊海外购还将围绕品牌推广、店铺和用户运营等多方面展开合作探索。\n打通微信支付，把物流接入淘宝体系，京东互联互通的触角如今延伸到了亚马逊，互联网行业经历了高速增长的黄金时代后面临全新变局，京东必须团结一切可以团结的力量，争取更多的胜算。风险提示及免责条款\n\n 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