“回味&品味”酒业传承与创新榜发布，贵州茅台、五粮液、古井贡酒、西凤酒等13家酒企上榜

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专题：2024酒业创新与投资大会　　11月22日，中国名酒企业贵州茅台、五粮液、汾酒、洋河、剑南春、古井贡酒、郎酒、西凤酒、舍得酒、水井坊、武陵酒、宝丰酒、宋河粮液，以及创新名酒企业贵州珍酒、口子窖、东圣酒业、崇阳古窖等在中国名酒传承与创新大会暨“回味&品味”酒业传承与创新榜全球发布活动现场，共同发布了《名酒传承与创新宣言》。　　活动现场还一并发布了“回味&品味”名优白酒鉴评报告和《酒业传承...

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list","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"83189":1,"600519":1,"000858":1,"03189":1,"000596":1},"content_text":"专题：2024酒业创新与投资大会\n\n　　11月22日，中国名酒企业贵州茅台、五粮液、汾酒、洋河、剑南春、古井贡酒、郎酒、西凤酒、舍得酒、水井坊、武陵酒、宝丰酒、宋河粮液，以及创新名酒企业贵州珍酒、口子窖、东圣酒业、崇阳古窖等在中国名酒传承与创新大会暨“回味&品味”酒业传承与创新榜全球发布活动现场，共同发布了《名酒传承与创新宣言》。\n　　活动现场还一并发布了“回味&品味”名优白酒鉴评报告和《酒业传承与创新白皮书（2024）》。\n　　商务部原副部长、十一届全国政协经济委员会副主任张志刚，“回味&品味”鉴评委员会主席、中国酒类流通协会会长王新国，国家市场监督管理总局食品生产安全监督管理司原司长、全国食品质量控制和管理标准化技术委员会主任委员马纯良，鉴评委员会主席、酒业大师、第四届、五届全国评酒会评委季克良，鉴评委员会主席、酒业大师、国家级非遗技艺代表性传承人高景炎，中国酒类流通协会秘书长秦书尧，鉴评委员会专家组副组长、第四届全国评酒会评委、第五届全国评酒会特邀评委徐占成，鉴评委员会专家组成员、第三届、四届、五届全国评酒会评委张建有，鉴评委员会专家组成员、第四届、五届全国评酒会评委张国强，波士顿咨询公司（BCG）董事总经理、全球合伙人、BCG消费品业务亚太区负责人丁佳川，以及众多前五届评审国家名优白酒的国家评委组成的“回味&品味”鉴评委员专家团，行业多家名优酒企技术负责人组成的“回味&品味”特邀鉴评委员专家团等60余领导嘉宾共同见证了这一历史性时刻。\n　　王新国认为，新中国成立以来，白酒行业有三个较为明显的跨越式发展阶段。在这三个阶段，均体现了传承与创新“双核驱动”的特点。\n　　第一个阶段是在新中国成立初期到60年代，酒业从手工业形态，向产业化形态发展，在传承技艺经验的同时，开启现代化创新；第二个阶段是改革开放后酒业从计划经营，向市场经营发展，在传承品牌文化的同时，开启市场化创新；第三个阶段是进入新世纪以来，酒类市场发生了从规模、到结构的跨越式增长，酒业在传承经典价值的同时，开启以品质、品牌为核心的价值创新。\n　　“基于三方面基础，由传承与创新‘双核驱动’的酒业第四次跨越发展，已经开启。”王新国谈到，坚守传统工艺，增强科技创新，提升白酒品质；立足传统渠道，拓展创新平台，提升白酒市场；承载传统文化，创新体验场景，提升白酒消费。\n　　秦书尧表示，“回味与品味”酒业传承与创新榜活动的举行，正是基于名优酒引领发展和酒业新一轮调整两大背景。\n　　“长期以来，名酒强则产业强，名酒兴则市场兴，名优酒企是酒业技术进步、市场繁荣的龙头力量。”秦书尧表示，为了展现名优酒价值，启发酒业创新，鼓舞市场信心，激发消费活力，今年3月“回味&品味”活动启动，并走进五粮液、汾酒、西凤酒、剑南春、郎酒、水井坊、贵州珍酒、口子窖、崇阳古窖、东圣酒业等酒企。\n　　“鉴评过程中，我们全面发现了名优酒企传承经典、以品质为龙头的发展成果，充分了解到创新探索、以市场为导向的发展实践，这些收获，对行业具有重要的鼓舞和启发作用。同时，评委专家们对名优酒企的品质建设、产品创新、人才培养等问题，给出了指导建议，对企业发展起到了有益的帮助。”\n　　活动现场，丁佳川发布《酒业传承与创新白皮书（2024）》，他在谈到白酒行业发展拐点时，提出了七大维度的创新变革。\n　　消费场景层面，面临从单一场景到多场景的变革；供应链层面，面临从“先天”（生产）到“后天”（消费体验）的变革；产品价值层面，面临从泛标准到真标准的变革；品评层面，面临从标准品鉴到五感品评的创新；消费世代层面，面临新生代消费者的更替；渠道层面，面临从低透明度到高数字化的创新；国际市场层面，面对从贸易生意到策源地打法的更新。\n　　同时，《酒业传承与创新白皮书（2024）》还收录了众多名优酒企在生产工艺、技术升级、科研成果、产品创新、品牌打造、供应链建设、人才培养等多方面的优秀案例，全面展现了过去35年各名优酒企取得的发展成就和可持续发展的战略路径，为行业提供发展经验和参考标杆，助力整个酒业在传承中创新，在创新中前行。\n　　此外，活动现场，王新国和季克良共同发布“回味&品味”酒业传承与创新榜中国名酒榜单。上榜企业有贵州茅台、五粮液、汾酒、洋河、剑南春、郎酒、古井贡酒、西凤酒、水井坊、舍得酒、武陵酒、宝丰酒、宋河粮液。\n\n　　高景炎和秦书尧共同发布“回味&品味”酒业传承与创新榜创新名酒榜单，上榜企业有贵州珍酒、口子窖、东圣酒业、崇阳古窖。\n　　徐占成和中国酒类流通协会副秘书长赵禹共同发布“回味&品味”酒业传承与创新榜产区名酒榜单。上榜企业有叙府、桂林湘山酒、玉泉酒、石花酒业、枝江酒业、光良酒、怀庄酒、贵州青酒、宜宾酒、汉王酒、枫榕窖。\n　　28家上榜企业分别获颁“回味&品味”鉴评报告。\n\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：王翔","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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