护舒宝、苏菲、ABC等知名品牌卫生巾长短引发争议！偷工减料？他们都怕尺子了，小米卫生巾要来了？

市场资讯11-21 20:01

来源：盛华观察　　作者：陈百合　　近期，卫生巾市场因产品长度误差问题引发了广泛争议。如知名品牌护舒宝、苏菲、ABC、高洁丝、七度空间、洁婷、乐而雅等被指实际长度与标示不符。消费者对于卫生巾实际长度与包装标示不符的问题表达了强烈不满，认为这影响了产品的使用价值和体验。在这一背景下，小米公司意外地成为了卫生巾市场的热门话题。　　卫生巾怕尺子了　　目前，国家对于卫生巾的全长偏差有明确的规定，即...

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Millet sanitary napkins are coming?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"PG":1},"content_text":"来源：盛华观察\n　　作者：陈百合\n　　近期，卫生巾市场因产品长度误差问题引发了广泛争议。如知名品牌护舒宝、苏菲、ABC、高洁丝、七度空间、洁婷、乐而雅等被指实际长度与标示不符。消费者对于卫生巾实际长度与包装标示不符的问题表达了强烈不满，认为这影响了产品的使用价值和体验。在这一背景下，小米公司意外地成为了卫生巾市场的热门话题。\n\n　　卫生巾怕尺子了\n　　目前，国家对于卫生巾的全长偏差有明确的规定，即±4%。卫生巾作为女性日常必需品，其质量和长度一直是消费者关注的焦点。近期，多个知名品牌的卫生巾因实际长度短于外包装标明的长度而受到质疑，被消费者指责“偷工减料”。这一争议不仅涉及产品的实际使用效果，也触及了消费者对品牌信任的底线。\n　　对于网友质疑卫生巾“偷工减料”的问题，倍舒特在其官方账号回应称：“产品长度严格按照国家标准规范±4%，在合理误差范围内，每一个产品都会进行检测，工厂会定期更换生产产品的刀具，努力减少偏差，目前已加急生产新刀具，预计12月会全部换新。”\n\n　　护舒宝方面也表示，我们始终把产品质量和安全放在首位，产品出厂前做过大量检测，符合国家标准，不影响使用感。\n　　不过，面对巨大质疑声，有一些企业的回应让人寒心。以ABC为例，面对消费者的质疑，非但没有表现出应有的歉意与担当，反而采取了傲慢与粗暴的回应态度。“如果觉得接受不了可以不买。”这样的态度加剧消费者的不满与愤怒。\n\n　　小米卫生巾呼之欲出？\n　　在卫生巾争议的背景下，小米公司意外地成为了焦点。小米创始人雷军在一次直播中询问网友的购物需求，众多网友留言希望小米能推出卫生巾产品，这一呼声迅速在网络上走红。网友们不仅提出了对小米卫生巾的期待，还半开玩笑地催促小米公司正式推出卫生巾产品。\n　　面对网友的热情，小米公司生态链部总经理陈波回应称，短期内小米并无推出卫生巾产品的计划。尽管如此，这一事件也反映出市场对新产品的渴望以及小米品牌的影响力。\n　　网友们对小米卫生巾的期待并非空穴来风。小米在智能产品领域的成功，尤其是智能手机和家居设备，积累了大量用户基础，其产品不仅注重性价比，更强调用户体验。用户在直播中的呼声，反映出一种对小米品牌的信任及期待，希望其能在个人护理领域同样提供高标准的产品。\n　　市场潜力与行业警钟\n　　中国卫生巾市场规模庞大，2022年产量达到1266亿片，市场规模约980亿元，预计到2024年市场规模将近千亿元。这一巨大的市场潜力，加上消费者对高品质卫生巾的迫切需求，使得小米卫生巾成为了一个备受关注的话题。\n　　尽管小米公司目前没有计划进入卫生巾市场，但这场由网友自发掀起的“催产”热潮，无疑展示了市场对新产品的渴望以及小米品牌的影响力。卫生巾长短争议和小米卫生巾的网络呼声，共同反映了消费者对高品质卫生巾的需求和对品牌信任的追求。\n　　有评论指出，此次卫生巾长短之争，无疑给整个行业敲响了警钟，提醒卫生巾企业，无论行业如何发展，无论品牌如何壮大，都不能忽视对产品质量的控制和对消费者权益的维护。作为一家知名品牌企业，不能品牌光鲜亮丽，动辄营收几十亿，在产品标准、客户服务上却是“草台班子”。要知道，一旦失去消费者的信任与支持，再强大的品牌也将难以为继。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：刘万里 SF014","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.1","shortVersion":"4.29.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2485049312"}