美团核心本地商业CEO王莆中：大湾区是中国经济最活跃的区域之一文化消费量最高

21世纪经济报道11-20 15:14

11月20日至22日，2024粤港澳大湾区文化产业投资大会（广东·广州）在广州生物岛举办。大会旨在搭建文化项目与投资机构的高效对接平台，推进文化、科技、金融深度融合发展，推动粤港澳大湾区文化产业高质量发展。在首日上午的文化产业投资主题大会上，美团核心本地商业CEO王莆中聚焦文化消费作主题进行了分享。美团核心本地商业CEO 王莆中　　王莆中表示，自2018年在香港联交所上市，美团市值至今大约有1...

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王莆中　　王莆中表示，自2018年在香港联交所上市，美团市值至今大约有1万亿港币。作为一站式的生活消费平台，美团除了外卖、买药等生活消费服务外，也有大量的文旅消费，如文化旅游、文化娱乐、文化演绎，这几个领域几乎都是国内规模最大、用户最多的。　　“旅游不仅仅是度假或消磨时间，旅游很多时候都是冲着文化去的。”王莆中表示，从数据来看，今年1—10月文化消费的订单同比增长26%，在今天的消费情况下独树一帜。例如，特色餐饮增长40%，汉服妆造搜索量增长136%，“像Livehouse这种年轻人喜欢的夜间文化类消费增长了100%，这些数据充分反映出文化消费的新趋势”。　　南方财经全媒体记者了解到，美团正助力广东“百千万工程”，开拓地方餐饮美食消费的新场景，打造新型的旅游目的地。其中，与潮州合作推出潮州旅游美食地图，将广济桥、工夫茶、潮绣这些文旅消费的产品和服务，整合在潮州的城市页面中，带动潮州消费增长。美团还在深圳开通了30条无人机配送航线，累计送出30多万单外卖。还有不少的外国游客到无人机的停泊机场打卡拍照，发到各大社交网站，展示了中国的先进科技是如何服务大家的。　　此外，各线路高铁开通后，香港、澳门用户的出行轨迹也在不断变化，服务性的便利带来了大量的新兴消费，交流也越来越多。大湾区是中国经济最活跃的区域之一，从消费数字来看，对比长三角、京津冀等地，今年大湾区的文化消费量最高，订单量增速达32%。　　“可以说，文化自信来源于持续对文化的体验和消费，并带动文化消费的市场增长。”王莆中表示，生活、科技和文化三者，在文化自信的主旨下通过内容创新和科技驱动，极大提升了文化产业发展的动力。（文章来源：21世纪经济报道）","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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美团核心本地商业CEO王莆中：大湾区是中国经济最活跃的区域之一 文化消费量最高

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美团核心本地商业CEO王莆中：大湾区是中国经济最活跃的区域之一文化消费量最高