瑞幸咖啡月内两度翻车，消费者怒火再燃

GPLP11-16

近日，瑞幸与Pingu的联名活动因周边产品返场而引发消费者不满。消费者指责瑞幸此举有背刺之嫌，让之前为周边疯狂下单的消费者感到被欺骗。社交平台上的网友吐槽也反映出此次联名活动的失败，有人认为Pingu这个IP不够火，也有人认为瑞幸设计的周边太过敷衍且价格太贵。此前，瑞幸与黄油小熊的联名也遭遇过类似危机。消费者吐槽为了得到联名主题杯而一次性下单两杯，结果却失望地收到普通包装。客服解释联名杯限量，门店...

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